The SITE Africa chapter is excited to share its recent report, “The Nature of the Incentive Travel Market in South Africa.”

SITE Africa has broken new ground, with this research serving as the first in-depth survey conducted to determine the value of incentive travel groups to South Africa. Brimming with current data and statistics from SITE Africa-conducted surveys and interviews, the report illustrates where incentive travel currently sits in the wider South African tourism landscape, as well as where South Africa itself is positioned in the global business tourism marketplace. The report makes a data-driven case for investing in incentives now, based on the nature of incentive travel and its business development cycle, so that South Africa can take advantage of potential exponential growth in just a few years.  

Our thanks to SITE Africa for sharing this research with the wider SITE community, and to the project team and survey participants whose contributions made the report possible.