About SITE

About Incentive Travel and SITE

Incentive travel, the “I” in MICE, is the fastest growing sector of the Business Events industry with the highest per capita spend and the widest supply chain.

Accounting for about 7% of all Business Events activities, the Events Industry Council’s Global Economic Impact study (2018) estimates the incentive travel industry to be worth around $75 billion globally.

The Society for Incentive Travel Excellence (SITE) is the only Business Events association dedicated exclusively to the global incentive travel industry.

Founded in 1973, we are a professional association of 2,500 members located in 90 countries, working in corporations, agencies, airlines, cruise companies and across the entire destination supply chain.

We bring value to our members at both global and local chapter level by networking, online resources, education, certification and advocacy. SITE is deeply committed to the new generation and operates a best-in-class Young Leaders program and dedicated annual conference.

SITE Foundation was established by SITE to raise funds and support research, education and advocacy projects on behalf of the incentive travel industry. Monies raised by SITE Foundation enable us to make the business case for incentive travel and highlight the transformational potential of travel experiences on individuals, enterprises and communities.

SITE Foundation has recently funded certification for mid-manager level incentive travel professionals (CITP) and, with our partners Incentive Research Foundation (IRF) and Financial & Insurance Conference Professionals (FICP), the Incentive Travel Industry Index (ITII).

The SITE Foundation is a registered charity holding a 501(c) (3) nonprofit organization status.




Get Connected Locally & Globally – Networking & Business Connections

Connect with a community of local and global incentive travel professionals who can boost your bottom line!

  • Establish an immediate global network by accessing SITE’s online member directory
  • Meet professionals that share the same challenges in your local chapter
  • Connect with other incentive travel professionals globally and broaden your horizons
  • Build lasting business relationships that boost your bottom line


Be Informed – Online Resources

Best practices and solutions to market challenges at your fingertips

  • Access an extensive toolbox of resources on SITEGlobal.com
  • Subscribe to Motivate, the SITE Foundation’s online content repository for all things related to incentive travel


Achieve More – Education

Education helps you build skills & stand out from the competition

  • Avail of best-in-class, dedicated education for incentive travel professionals across local chapter network
  • Access global thought leadership and innovative thinking at SITE conferences and events


Show your credentials – Certification

Professional certification proves that you can do it

  • Join the rapidly growing global army of 2,000+ Certified Incentive Specialists (CIS)
  • Show your experience and expertise by qualifying as a Certified Incentive Travel Professional (CITP)


Stand Up For The Industry – Advocacy 

  • Access SITE Foundation research that builds the business case for incentive travel
  • Have your voice heard through SITE’s participation with Events Industry Council (EIC), Joint Meetings Industry Council (JMIC) and Meetings Mean Business, the pan-industry initiatives that connect the MICE industry with policy makers, universities and institutions