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SITE Crystal Awards - introducing 2 new categories for 2021 

Considered the highest honor in our industry, the SITE Crystal Awards recognize creative, practical and truly memorable incentive travel programs that keep employees engaged, drive business results and improve the bottom line for global corporations.

The awards are aimed at incentive travel professionals all over the world. Winners represent excellence in their profession and offer inspirational examples of how incentive travel experiences benefit qualifiers, their companies and the destinations where they are hosted.

Categories include:

  • Best Destination-Based Experiential Incentive Travel Program.
  • Excellence in Incentive Travel: Africa/Middle East, Asia Pacific, Europe, North America, and Latin America &
  • Most Effective Incentive Marketing Campaign.
  • Most Impactful Effort Toward Corporate Social Responsibility as Part of an Incentive Program OR Most Environmentally Sustainable Incentive

In 2020 we introduced a new category to the SITE Crystal awards called “Most Creative Solution Deployed at a Time of Crisis”. This new category seeks to award incentive travel professionals and their organizations who display uncommon levels of innovation, creativity and ingenuity in identifying solutions for the continuation, deployment and implementation of incentive travel awards at a time of crisis. 

You can view previous winners here.

This year we are introducing an additional two brand new categories Best Virtual Motivational Experience and Best stand-alone Virtual Motivational Event.


  • 1 June 2021 – open applications
  • 27 July 2021 – deadline for all applications


Entries will be accepted for any incentive travel programs and campaigns held between 1 January 2020 and 30 June 2021.

Entry Fees

  • SITE members: $250 USD for first entry; $200 USD for additional entries.
  • Non-SITE members: $500 USD for first entry; $250 USD for additional entries.

Judging Criteria

All entries are awarded points based on the criteria outlined in each specific category. There are 100 total points possible. Entries must receive at least an average of 85+ points to be eligible to win. If all entrants for a specific category do not meet the minimum point requirement, that category will not have a winner. There may be multiple winners per category. Winners and non-winners will be notified of their status in early September 2021.

All entries are evaluated by a minimum of three judges. The panel of judges consists of reputable and experienced industry leaders in all disciplines, who remain anonymous until the Crystal Awards Ceremony.

Please note, to ensure the transparent, impartial and fair judgment of all entries, name/company name/picture/logos must NOT appear anywhere on the entry. Applications displaying the applicant company name will be disqualified. Displaying the client name (end-user) anywhere on the application is permitted but is not mandatory.

Please review your submission including all supporting documents (budget/photographs, Powerpoint, Video, etc.) to absolutely ensure your company name is not revealed. Each year there have been disqualifications due to a company name being revealed.


As this system will automatically log you out after two hours of inactivity, we recommend that you save your work constantly.

Please read all the application questions before entering your answers. Make sure that each of your answers provides new information about the program and avoid repetition. The Program Overview field is intended as a high-level summary of your program, while we will require more detail on specific aspects of the program in subsequent questions.

Please make sure to upload as many photos and video files as you have. However, keep in mind that we have a file size limit. We recommend that you upload any video files to YouTube or Vimeo and provide links under the "Attachment" tab in your application. To share photography, please add your photos to a slideshow or a PowerPoint presentation, and upload only one file for all your photos.


Please e-mail for more information.