Incentive travel, the “I” in MICE, is the fastest growing sector of the Business Events industry with the highest per capita spend and the widest supply chain.

Accounting for about 7% of all Business Events activities, the Events Industry Council’s Global Economic Impact study (2018) estimates the incentive travel industry to be worth around $75 billion globally.

The Society for Incentive Travel Excellence (SITE) is the only Business Events association dedicated exclusively to the global incentive travel industry.

Founded in 1973, we are a professional association of 2,500 members located in 90 countries, working in corporations, agencies, airlines, cruise companies and across the entire destination supply chain.

We bring value to our members at both global and local chapter level by networking, online resources, education, certification and advocacy. SITE is deeply committed to the new generation and operates a best-in-class Young Leaders program and dedicated annual conference.

SITE Foundation was established by SITE to raise funds and support research, education and advocacy projects on behalf of the incentive travel industry. Monies raised by SITE Foundation enable us to make the business case for incentive travel and highlight the transformational potential of travel experiences on individuals, enterprises and communities.

SITE Foundation has recently funded certification for mid-manager level incentive travel professionals (CITP) and, with our partners Incentive Research Foundation (IRF) and Financial & Insurance Conference Professionals (FICP), the Incentive Travel Industry Index (ITII).

The SITE Foundation is a registered charity holding a 501(c) (3) nonprofit organization status.





Education and certification opportunities help you build skills and stand out from the competition.

  • Learn ways to improve your business through online educational resources. 
  • Take part in educational sessions at SITE events, led by industry experts.
  • Deepen your knowledge of the industry by becoming a Certified Incentive Specialist (CIS).

Access to the right incentive customers will take your business further.

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Connect with a community of experts and peers around the world through SITE.

  • Build a global base of incentive travel connections by attending SITE's networking events.
  • Meet and connect with professionals in your area through involvement in your local chapter.
  • Make lifelong friendships with fellow professionals - all while growing your incentive travel business.

Our research keeps you at the pulse of leading practices and market challenges.

  • Learn tools and solutions for challenges within the incentive travel industry with educational white papers, drawn from research conducted by the SITE Foundation.
  • Stay on top of emerging industry trends with the annual SITE Index.