SITE Foundation

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From SITE Index to Incentive Travel Industry Index

The SITE Index was introduced four years ago as the Authoritative Analysis and Forecast for the Global Incentive Market. Released annually, the SITE Index showcased how internal and external factors impact the stability and growth of the incentive travel industry.

The 2018 SITE Index, with data collected in 2017, added a number of survey questions around the criteria for destination selection, useful for the supplier side of SITE’s membership.

In late 2017, negotiations took place with the Incentive Research Foundation (IRF) and the Financial & Insurance Conference Professionals (FICP) with the objective of pooling resources to create a true, pan-industry survey. These negotiations led to the creation of the Incentive Travel Industry Index.


Incentive Travel Industry Index, Powered by SITE Index, IRF Outlook and FICP in association with J.D. Power.

Conducted in association with our long-standing partner, J.D. Power, the study is a wide-ranging analysis of business conditions, attitudes and expectations impacting the incentive travel and motivational events industry worldwide. With over 1,000 respondents from over 80 countries, it is the largest survey ever conducted of senior players in the incentive travel industry, doubling responses from past individual efforts and netting new insights based on combined questioning.

Survey respondents were balanced between incentive travel buyers and suppliers, with buyers representing incentive agencies and corporate users, while more than half of the sellers are DMCs. The majority are tenured industry professionals with an average of 17.3 years of experience – approximately half are located in the US with the other half outside the US.


SITE Classic

Preliminary findings of the new Index were presented at SITE Classic at Palmetto Bluff, South Carolina where an expert panel comprising SITE Foundation President John Iannini, CIS, CITP, CTC, Vice President Business Travel & Meetings and Events Americas, Meliá Hotels International; SITE Foundation Vice President of Research, Tina Weede, CRP, CIS, CITP, President & CEO, Peerless Performance; and IRF chair Mike May, CMP, IP, President & Owner, Brightspot Incentives & Events discussed and debated key initial findings. You can download details of this presentation here.


IMEX America

The Index was formally launched in Las Vegas during a Smart Monday session when a panel of industry experts representing SITE, FICP and IRF discussed the findings with Lori Cioffi, Assistant Vice President/Chief Content Director, Northstar Meetings Group. The session was streamed live on the SITE Facebook page. The PPT presentation can be downloaded here.

Further Information

A PowerPoint of the detailed findings may be requested by emailing Pádraic Gilligan CIS, CITP, Chief Marketing Officer, SITE –

 You can download the Incentive Travel Industry Index infographic here.

Sponsors & Media Partners

FICPIRF and SITE would like to thank our sponsors and media partners, without whom this important research project would not have been possible.


Champion Level  


Prime Level  

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Principal Level  

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