This is the third year of our collaboration with FICP & IRF on the Incentive Travel Industry Index (ITII). With our research partner Oxford Economics, we’ve been building out what is fast becoming the indispensable annual report on the state of the incentive travel nation, providing all stakeholders with empirical data on its current and future evolution.
In January 2020, the devasting impact of Covid-19 was felt, first only in Asia, but eventually across the entire global footprint of our industry: programs were pushed into 2021 or 2022, cancelled outright or replaced by non-travel rewards.
Our entire industry supply chain went into a kind of suspended animation while our days were spent working from home, punctuated by webinars, home schooling and poor efforts at sourdough baking.
As we approach Q3, we’re seeing some fragile signs of recovery with corporate travel levels up in Asia and meetings and events re-commencing, albeit with new protocols and social distancing.
It may seem strange to proceed with the Incentive Travel Industry Index in a year with little incidence of incentive travel. However, having discussed the merits and demerits with our partners at Oxford Economics, we’re convinced that going ahead delivers best on our mission.
ITII is both a historical snapshot of where the industry has come from and a predictive hypothesis of where it’s going. All areas of inquiry in the survey instrument have been adapted, rewritten or added to, taking Covid-19 into account so that three distinct time references are measured: before, during or after the pandemic.
For this reason, ITII is a key part of our industry’s roadmap to recovery. It’s our collective way of providing the incentive travel industry with data for the decisions that’ll impact and shape incentive travel in a post-pandemic world.
For further information, please contact:
Executive Director, FICP
(703) 651-8189, email@example.com
Didier Scaillet, CIS, CITP
Commentary around ITII may be found on Motivate.SiteGlobal.com