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SITE Incentive Webinar - The Top Seven Myths About Using Mobile for Incentive Trips
Description: Mobile is everywhere. People use their mobile devices to help them consume content, stay connected to family, friends and work. They use their mobile device to check into airplanes and hail a ride with Uber or Lyft. People are taking pictures, videos and sharing their thoughts throughout the day on a variety of social media sites. So why is it, when it comes to incentive travel, mobile isn’t a part of every event? It turns out there are several myths about using a mobile event app for incentive travel that steer many planners away from using this digital experience to help provide content, increase engagement and prove ROI to internal stakeholders. During this webinar Brooke Gracey, Marketing Manager at Cvent, will debunk these myths and help you understand the value that mobile can bring to your incentive trips and give you the resources to convince internal stakeholders to make mobile a part of every event. You will also learn:
- How mobile is currently being used at incentive events including favorite features
- How to save yourself time managing on the fly updates
- How to budget for mobile
- How to increase and prove ROI to your stakeholders
Speaker Name: Brooke Gracey – Marketing Manager, Campaigns - Cvent
Speaker Bio: Brooke Gracey is the Marketing Manager and expert in the CrowdCompass by Cvent mobile offering working with cross-functional senior stakeholders to help educate the market through the tradeshow presence, speaking engagements, webinars and marketing programs. Brooke is also the mind behind the mobile strategy at Cvent’s annual user conferences in both the US and Europe. Brooke has been with CrowdCompass since the startup days, giving her a unique perspective on the evolution of technology as part of live events.