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Education and Professional Development

Thought Leadership Partner

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Thought Leadership Partners



SITE offers a number of inspiring and insightful educational opportunities that are tailored to your professional needs. This mid-level education targets the main incentive travel industry professional disciplines, with more than twelve hours of unique coursework that will provide continuing education credit (CEs). The curriculum is comprised of the three tracks below, each containing three to five courses that help incentive travel professionals--both buyers and suppliers--enhance their knowledge of the industry.

View all of our upcoming webinars. 

New! Competency Model for Incentive Travel Professionals:

Thanks to support from the SITE Foundation, SITE has undertaken an extensive job analysis study to define competencies for incentive travel professionals based on three job families: Coordinator, Manager and Director. This initiative is the first of its kind for our industry and will continue to support SITE Education as we develop curriculum dedicated to growing members within each job level. Common uses of these resources include promotions, hiring and goal-setting. Click the links below to download. 

Coordinator Job Role and Competencies

Manager Job Role and Competencies

Director Job Role and Competencies

Competency Definitions


Curriculum Tracks:


The Business Case for Incentive Programs

Goals: Participants will be equipped with the "whys" of incentive travel: why it makes sense from a business perspective. Modules cover the psychology of employee loyalty and engagement and why incentive travel works.


Selling to the Incentive Market

Goals: Participants will improve their sales skills by addressing issues specific to selling incentive travel. Modules cover telling your story, reputation and relationship management, RFP response, negotiating contracts and a blueprint for successful site inspections.


Managing Incentive Travel Programs

Goals: Participants learn about the essential elements within the three pillars - Service, Operations and Management - needed to successfully manage incentive travel programs. Modules cover planning and logistics, financials and marketing.


CMP Preferred Provider 

cmpSITE is a CMP Preferred Provider. The programs identified with the CMP Preferred Provider logo met the requirements to receive continuing education (CE) credit for the Certified Meeting Professional (CMP) credential. All qualifying activities also indicate how many CE credits attendees will receive for participating. 

For more information about the CMP credential or CMP Preferred Provider Program, please visit


Note: This program is not endorsed, accredited, or affiliated with the Convention Industry Council or the CMP Program. Applicants may receive CE credit for attending any program that meets eligibility requirements of the CMP Program. There are no specific individual courses required as part of the application--selection of eligible education is up to the applicant based on his/her needs. 25 hours of continuing education (CE) are required both for certifying (first time) and recertifying. Anyone can create a profile on CMP's website so that their CE hours can be tracked. For more information, please contact