Making the Business Case for Incentive Travel
As the leading voice for the incentive travel industry, SITE is excited to launch an advocacy campaign to demonstrate the value of incentive travel as an effective marketing and business tool. We need your help to collect the case studies that illustrate that effectiveness.
Why should you get involved?
- By harnessing the experiences of incentive travel users, our campaign’s goal is to prove that incentive travel means business results; therefore increasing your incentive business, and its perceived value.
How can you get involved?
Business Events World from The Iceberg Project: A Global Initiative of the Joint Meetings Industry Council
The Iceberg Project and its fortnightly e-newsletter, Business Events World together form the components of a two-year industry campaign and distribution network championing the value of business events to governments and communities worldwide. SITE is excited to partner with the Iceberg to bring Business Events World to our members.
Playing on the analogous image of the iceberg - used by the industry to illustrate the enormity of what rests beyond the visible tip of its travel and hospitality dividend - The Iceberg will also serve as a gateway to leading industry information, education and resources.
Over its initial two-year campaign, The Iceberg will provide access to a growing archive of news stories, case studies, white papers and economic impact data including the Joint Meetings Industry Council’s (JMIC) academic case study series: The Value of Meetings Case Study Program.