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For more information about SITE activities at ibtm, IMEX events, and Questex events, visit our Industry Events webpage. The following educational opportunities are featured at other industry events across the globe. 


Wednesday 20 September, 12:00 PM – 12:45 PM

Making the Business Case for Incentive Travel: The Link between Motivation and Incentives

Especially in an age where digitalization in the working world is evolving, the benefits of incentive travel seem obvious to incentive travel specialists. But do companies understand the power of incentive travel? This course will equip participants with the “whys” of incentive travel and what power it has to attract, develop and retain staff at all levels: Why incentive travel works as a vehicle for loyalty and engagement, and how it can be used as a tool to foster behavior change.

This course covers the following SITE competencies: Sales, Communication, Strategic Planning

Presenter: Hugo SlimbroukHugo Slimbrouck.jpg

Belgian born Hugo Slimbrouck spent his entire career in the hospitality and meetings industry. After years in hotel sales and marketing with some leading brands from 1976 to 1995, he moved to open the convention bureau of his hometown Bruges. Following this endeavor, he joined the event agency sector as managing director of a medium sized agency in Brussels and moved to the MCI Group in 2006. Here he participated in the development of the Ovation Global DMC brand and is responsible for the entire worldwide network of strategic partners. Hugo Slimbrouck is a past president of SITE and past chair of JMIC, the Joint Meetings Industry Council. On behalf of SITE, Hugo looks after the EMEA region as director of business development.