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For more information about SITE activities at ibtm, IMEX events, and Questex events, visit our Industry Events webpage. The following educational opportunities are featured at other industry events across the globe. 

Thursday 22 June, 11:00 AM – 12:15 PM

Storytelling: A Sales Pro’s Most Powerful Sales Tool

Stories are universal in their use, appeal, and effectiveness—across cultures and across ages. In this course, participants will learn to craft and use compelling stories to sell incentive travel solutions to clients. Participants will learn to develop an audience profile to help tailor the story to the client, as well as components that comprise a compelling story to aid in development of the story. Finally, participants will consider positioning the story in a sales presentation and consider other sales opportunities in which storytelling might be beneficial. Telling Your Story to the Incentive Market is appropriate for sales professionals who have more than five years of selling experience in the Incentive Travel industry.

Presenter: Krzysztof CeluchK. Celuch.jpg

Krzysztof joined the meetings industry as a tour leader for a number of DMCs in 2000. As a journalist during a period of six years, he published more than 100 articles about the meetings and events industry. Krzysztof graduated from Academy of Physical Education (M.A.) and got a Ph.D. in political science from Warsaw University.

Besides his active role in MPI Poland Club (President 2009-2011) and as international volunteer in MPI International Board of Directors (2012-2015), he is a vice-rector at Warsaw School of Tourism and Hospitality Management (Vistula University Group). He organizes a student conference—IMEX-MPI-MCI Future Leaders Forum Warsaw—and serves as a jury chairman for MICE Poland Personality of the Year competition and MeetingPlanner Power Award. He is a visiting professor at San Diego State University and Warsaw University.

Krzysztof has spoken at numerous events including seminars at EIBTM, IMEX and international conferences of different industry associations (Site, ICCA, MPI). Since 2006 he has been working in destination marketing. Currently, he is the head of Poland Convention Bureau, which is a part of the Polish Tourist Organisation.

Each year he launches a Poland Meetings and Events Report on current and future developments in the meetings industry in his country. In 2007 and 2008, he was nominated as one of The Meeting Professional Magazine’s “30 people under 30 age currently making an impact on the global meetings community.” He is an MPI Global Training and Certified Incentive Specialist (CIS) accredited trainer and CSR Travelife trainer; he has the designation Certificate of Incentive and Travel Executive (CITE); Certificate Meetings Management (CMM) and Certified Incentive Specialist (CIS); he achieved the MPI RISE AWARD for Young Professional Achievement 2010; in 2012 Pacesetter Award for Young Professionals by Convention Industry Council and in 2013 was named as future leader in the destination marketing in DMAI’s 30 Under 30 Program.