2015 Global Education Week Content

Local Chapter Events


SITE Webinars:

Meetings Mean Business
Monday, 13 April 2015
11:00 a.m. - 11:45 a.m. CT

Nan Marchand Beauvois 
Senior Director, National Councils & General Manager, ESTO

Website Description:

SITE members are invited to participate in a free, one-hour webinar. A representative of the Meetings Mean Business (MMB) Coalition – of which SITE is a founding member – will share information on MMB, its purpose and how you can become engaged, as an advocate for our industry.

MMB showcases the incredible value that business meetings, travel and events bring to the U.S. economy. Its members span all facets of the face-to-face industry, which have come together behind a common goal: providing the resources, tools and information to show the real impact the industry has on businesses, economies and communities. 

Learning Outcomes:

  • Summarize the goals, mission and scope of MMB;
  • Explain in concrete terms, the unique benefits of using in-person meetings to build personal connections, positive business outcomes and strong communities;
  • Advocate for, recruit and engage new customers, business leaders, political allies and sector leaders, using available coalition resources and messaging.

About Nan Marchand Beauvois:

Nan is a strategic leader with more than 25 years of travel industry experience.  Her successful career has been built on the personal tenets of creativity, passion and entrepreneurial thinking.  Her innovation and strategic leadership were responsible for creating branded products and promotions that were engaging, imaginative, effective and able to increase the bottom-line of both top destinations and Fortune 500 travel companies.  Nan was recently recognized as one of Successful Meetings 25 Most Influential People in the Meetings Industry.




Making an Impact - CSR as an Integral part of an Incentive
Tuesday, 14 April 2015
10:00 a.m. -10:45 a.m. CT

Robin Mcleod
Sales and Marketing Manager, Dragonfly Africa

Website Description:

We will aim to provide an overview of how CSR was incorporated into the GENBAND President’s Circle 2014 incentive to make it a huge success – the challenges, highlights and results.

Learning Outcomes

  • You do not have to have a big budget to make a huge impact
  • Overcoming challenges
  • Working with the local communities and incorportating them into your event

 About Robin MCloed:

Robin's working history began after completing a BSC Honours degree in Microbiology, specialising in the food industry.  His travel career however started in the Meetings, Incentives, Conferences and Events business 17years ago with a move to Cape Town.Since then he has been passionately involved in the incentive travel industry both locally and abroad. Starting out arranging teambuilding events for local corporate companies and since worked for Incentives Houses specializing in tailor made programmes for Domestic and International companies. In 2006 Robin was appointed as the Divisional Manager for the MICE division at a renowned Destination Management Company, Southern Africa. Robin joined the Dragonfly Africa team in 2010 with a wealth of knowledge and experience as Sales and Marketing Manager, being based in Cape Town.


Creating Memorable, Motivational and Measurable Incentive Travel Programs
Tuesday, 14 April 2015
1:00 p.m.-2:00p.m. CT 

Mary MacGregor, Corporate Vice President, event Soultions BI Worldwide

Website DescriptionBehavioral economic principles help us understand why we follow our hearts and emotions rather than our heads and logic. Mary MacGregor, corporate vice president for event solutions at BI Worldwide and a past president of the Society for Incentive Travel Excellence (SITE), will share these principles: what they are and how they can influence the outcomes of incentive travel programs. 

Using the principles as a baseline, Mary will discuss relevant examples and case studies to demonstrate the immediate impact on incentive travel program design and the participant experience. She will also share some key industry trends from SITE Foundation research. 

About Mary MacGregor:

Mary MacGregor joined BIW in January 2013 and is responsible for all operating areas of the BIW Event Solutions Group including purchasing, design, delivery, group air, individual incentive travel, onsite operations, technology, communications and merchandise. She is recognized as an industry thought leader and serves on various industry advisory boards. In 2011, Mary served as SITE President and was a member of SITE’s Executive Board from 2007 to 2012.



SITE and ECPAT:  Human Trafficking – What we can do about it
Wednesday, 15 April 2015
9:00 a.m. - 10:00 a.m. CT

Andjela Kessler 
President, Incentive Travel & Meetings 

Website Description: Human trafficking is a modern day slavery. Oddly, as an industry, we contribute to it. During any large event, such as Super Bowl, a large convention or a carnival, human trafficking spikes.  Some of the most desirable incentive travel destinations attract human traffickers, because clients are there. However, hospitality industry also has amazing power to help. 

Learning Outcomes:

  • Hospitality industry is in a unique position to make a major positive impact. SITE, as a leading industry organization, can blaze the trail.
  • Shedding the light on human trafficking problem. Bringing it home, personalizing it (sharing cases I ran into as a journalist). Revealing global statistics. Defining the main issues.
  • SITE’s goals regarding the human trafficking philanthropic effort.  SITE’s members can sign up for the ECPAT code

About Andjela Kessler:

While covering the Yugoslav war as a journalist, Andjela Kessler learned firsthand about the horrors of human trafficking. Ever since, she has been an advocate for the victims. European born, Andjela has spent her entire career working on international projects. She is President of Atlanta-based Incentive Travel & Meetings, specializing in inbound and outbound incentive travel, conferences and special events. Andjela serves on the Board of SITE Southeast USA. Prior to incentive travel business, she was a journalist – foreign correspondent; senior editor for ADWEEK; CNN; host of TV travel  show; radio reporter, and spokesperson for ASTA. Although she has been in the incentive travel business for over two decades, Andjela continues to write. She is a published author, a produced playwright and film script writer.



Mobile Apps for Incentive Travel 
Thursday, 16 April 2015
11:00 a.m.-11:45 a.m. CT 

Kevin Long
VP Marketing at CrowdCompass by Cvent

Website Description: 

Did you know apps can increase employee productivity? Improve communication? Lead to higher company loyalty? Nearly 70% of employees who own a smartphone or tablet already use it for business. They check email, look at budgets, check sales reports, and more. If you're planning an incentive trip for your employees, the key to enhancing their experience is through the devices they're already using.

Learning Outcomes:

  • Mobile growth and its impact on incentive travel
  • Why mobile apps engage your employees
  • How to inspire fun and strengthen company culture
  • How to select the right vendor to help you meet your goals

About Kevin Long: 


Kevin Long is VP of Marketing at CrowdCompass by Cvent. Kevin helps event organizers incorporate mobile in their planning and marketing strategies. He educates them on how to successfully launch a mobile event app so it turns attendees into ambassadors and sponsors into family - making events more popular.




Incentive Travel Planning and Logistics
Wednesday, 22 April 2015
10:00 a.m.-11:00 a.m. CT

Ann Gravette, CMP, CSSBB, EECE
Director of Training & Development and Continuous Improvement, Maritz Travel Company 

DescriptionIn this course, participants discuss the planning phases crucial for incentive travel program management and review proven resolutions that mitigate common risks inherent in incentive travel. This course also provides project management strategies to help the Incentive Travel professional manage incentive travel programs more efficiently and effectively.

Learning Outcomes:

  • Plan an incentive travel program from definition through final evaluation
  • Identify the key logistical details involved in managing an incentive travel program

About Ann Gravette:

Ann Gravette is a sought-after speaker and trainer in the Events Management field. With 23 years in the industry, she possesses in-depth knowledge in all areas of event and meeting management. She is a CMP, CMP study group leader and a recent contributing author to the Convention Industry Council’s 9th Edition Manual.  She uses her subject matter expertise in meetings and incentives to help aspiring, new and experienced Event Managers further perfect their skills. After six years of managing multi-million dollar incentive trips and business meetings at Maritz Travel, in Fenton, Missouri, she expanded her knowledge-base by becoming a an instructional designer and trainer of Meetings and Incentives.  She was promoted into the Training and Development Director role and added the skill-set of process definition and improvement to her tool-belt. She earned her Six Sigma Black Belt at Villanova University and is an Experience Economy Certified Expert through Pine and Gilmore. She enjoys teaching Event Management at the college and university level. Ann’s interactive style of training continually receives high marks on attendee surveys and attendees always agree her sessions “fly by too quickly!”


SITE Supports North American Meetings Industry Day

SITE Chapters across Canada, Mexico, and the United States participated in North American Meetings Industry Day, which took place on Thursday, 16 April 2015, as part of SITE Global Education Week. This day of advocacy brings industry organizations together to showcase the substantial value of meetings, conventions, incentive travel, and exhibitions.