SITE Celebrates Continued Learning

13-19 April 2014

The 2014 SITE Global Education Week was held 13-19 April. This was a week designed to create awareness and celebrate the impact that global incentive travel industry has on business growth. Throughout SITE Global Education Week, SITE shared insightful interviews with SITE leaders. Education focused on a variety of topics from hotel inspections to technology. See below to access the recording of all webinars that took place.

SITE Chapter leaders created content that spoke to the needs of their regional marketplaces. Every session held during that week help showcase the rich expertise and experience of the SITE member network.

Thank you to our chapters and all of the participants who made this year's event a success. Learn more about all the exciting chapter events that took place.

Webinar Recordings

Blueprint for Inspections: Hotels and Resorts

Monday 14 April 2014
7:00 a.m. - 8:00 a.m. PT
Rhonda Brewer, VP, Sales, Maritz Travel Company

Cherryl Brazier, Director Global Sales, Carlson Rezidor Hotel Group
Jacqueline “Jacque” Goldy, Vice President, MGM Resorts International
Lulu Stribling, Director of Incentive Sales, The Ritz-Carlton Hotel Company, L.L.C.


Playing the game “Lost in the Hotel,” discuss the massive list of concerns and challenges involved when completing site inspections specific to the unique needs of incentive groups. Working in teams, participants will share lessons learned when completing inspections, create a large list of need-to-know inspection items and finally narrow the list down to the top five items that every planner must walk away from an inspection knowing, items that will save the incentive group in either time, money, efficiency or risks. Teams will then challenge each other on their choices. Post event, these top-five lists will be compiled and shared with session attendees.

Learning Outcomes:

  • Understand what is on professional incentive planners' minds when it comes to the “need to know items” of an inspection at a hotel or resort.
  • Gain insight from lessons learned by other planners when lack of information or understanding created problems for their incentive programs, and discover how to avoid the same in your programs.
  • Articulate a clear list of items and questions that must be addressed during an inspection.

About Rhonda Brewer:

Rhonda BrewerWith more than 23 years of travel operations experience, Rhonda Brewer serves as Maritz Travel’s Vice President of Sales, focusing on global companies and strategic planning. Rhonda helps lead the company’s global sales effort, maintains and expands sales with existing customers, and works with them to preserve the local culture while delivering a consistent and engaging experience. 

From an operational standpoint, Rhonda has worked in almost every department. She leverages that knowledge and applies it to support strategic growth. Joining Maritz Travel in 1990 as a Travel Coordinator, she has since served in several higher-level positions, including Project Manager; Vice President of Operations; Vice President of Business Development and Industry Relations; Vice President of Strategy, Communications and Administration; and Vice President of Channel Management and Operations in the business solution group. 

Rhonda currently serves as the Vice President of Finance for the SITE Board of Directors. She is actively involved in SITE, leading the educational efforts for 2013. She previously managed SITE Nite sponsorship in 2010 and 2011, led sponsorship for the SITE Classic in 2011 and 2012, and participated on the Education Committee for the SITE International Conference in 2011. She holds a bachelor’s degree from Southwest Missouri State University.


The Trabiralli Incentive Experience

Tuesday 15 April 2014
7:00 a.m. - 8:00 a.m. PT
Timo Heinaro, CEO, Partner, Fincentive House


Creativity and world history? Come to this session to learn how Fincentive House combined the two to produce a humorous travel incentive program in Berlin, Germany, inspired by the German Democratic Republic (GDR) era. Hear how the challenging objectives and target group analysis for the client IT company were translated into a meaningful communication campaign and program structure by utilizing all the cliches of the bygone socialist era. From this case study, you will receive tips that you can apply to your own programs to keep your participants engaged and exceed their expectations. Visual components of the presentation will give participants a window into how this incentive house utilized GDR-era Trabant cars and how the trip also achieved coverage in national television news.
Learning Outcomes:

  • Learn how to design a memorable incentive program and keep participants engaged on a limited budget.
  • Hear examples of how teamwork between an incentive house and national and local tourism partners is crucial to delivering a successful program.
  • Receive insight into how to design a fun and engaging travel program utilizing history and cliches.

About Timo Heinaro:

Timo Heinaro is a forerunner in experiential marketing, participative extraordinary events, special travel programs and team training, as well as full-service incentive house operations, in Finland. In the 1990s, he ran Seikkailu Oy, a pioneering event marketing and experiences company, before joining Motivation Service, the Nordic associate of Maritz. Timo also worked in St. Petersburg, Russia, for a year before returning to Finland and establishing Fincentive. He recently bought Seikkailu and will relaunch the company to provide out-of-the-ordinary MICE services.

Timo was nominated as the Academic Entrepreneur of the Year in 1993 and the SITE Finland Chapter Member of the Year in 2009. He has been an active SITE member since 1994 and was the first winner of the SITE Crystal Award in Northern Europe in 1999.


Making the Experience Extraordinary – From a Customer Perspective

Wednesday 16 April 2014
7:00 a.m. - 8:00 a.m. PT
Dan Miller, Executive Director, Institute for Global Enterprise
Jim Adams, President, Performance Strategies


Understand your customer's perspective in the selection of partners and incentive programs to build relationships and grow sales, market share and profits. Dan Miller has run businesses in a variety of industries around the world and has first-hand experience in helping to design and deliver extraordinary experiences, to the great benefit of the companies. He helped design and deliver programs for Whirlpool Corporation in the United States, designed the first incentive trip for Whirlpool in Brazil and expanded and reenergized a longstanding incentive travel program for Kimball International. Hear how such experiences have built loyalty and enthusiasm for their brands with dealers, retailers and their own sales forces and leadership. The session will include idea-sharing as well as the opportunity for attendees to ask questions about what might be important to their customers.

Learning Outcomes:

  • Investigate your customer's objectives for incentive experiences and their capabilities for making an extraordinary experience happen.
  • Discuss the use of one event as part of an overall set of objectives.
  • Assess your customers' desires regarding how exotic an experience should be, while still accomplishing the objectives.

About Dan Miller:

Dan MillerDan Miller was named Executive Director of the Institute for Global Enterprise in Indiana in October 2011. From 2000 to 2010, Miller served as Executive Vice President of Kimball International and President of Kimball Furniture Group in Jasper, Indiana. There, he led development of the $1.2 billion NASDAQ company's Asian supply chain for furniture. He also grew market share and retained profitability during 40 percent industry revenue declines and expanded the company's hospitality furniture business to a world leader in hotel furniture.

Miller has also served as President of Latin America, based in Sao Paulo, Brazil, with Whirlpool Corporation where he was a Corporate Executive Vice President. There, as a member of Whirlpool's eight-person executive committee, he played a key role in refining and implementing the company's globalization strategy.

Miller's career has also included roles as President and CEO of International Knife and Saw in Cincinnati, Ohio, and President and COO of Overhead Door Corporation in Dallas, Texas. Miller graduated from the University of Evansville in 1970 with a Bachelor of Science in business administration. He also completed the Advanced Management Program at Harvard University. Miller previously served on the University of Evansville's Board of Visitors and Board of Trustees.

About Jim Adams:

Jim has been in the incentive business for more than 20 years, specializing in assisting clients with boosting their bottom line by increasing sales and motivating employees. He was elected to the Board of Directors for SITE and currently serves as the Education Committee Chair. He has also been a consultant for several trade publications. He has been a presenter for multiple tourism boards, including Australia, Thailand, and Ireland. Performance Strategies boasts a long list of loyal and longtime customers, thanks to the dedication and attention Jim and his staff focus on maintaining long term relationships.


Technology is Changing the Game. Are You Being Left Behind?

Thursday 17 April 2014
9:00 a.m. - 10:00 a.m. CT

Robbie Burton, Event Services Manager, Dell
Meghan Muniz, General Manager, MorEvents
Linsey Giant, Technical Event Consultant, WellPoint


There’s a lot of talk about the need for technology in the meetings and event industry but few companies are actually actively implementing technologies that can improve their profits and stimulate growth. Most companies think that mobile apps are what their clients refer to but what they don’t realize is that beyond event engagement technologies lives event management and event commerce software solutions. Hear from corporate clients and industry experts what the new normal is going to be with growing expectations for suppliers and the consequences of being left behind and uneducated about the technology solutions available.

These not to be missed interviews will be followed up with live Q&A, giving you the unique opportunity to ask your questions directly to corporate clients and industry leaders. The session moderated by Talia Mashiach, Eved’s CEO, Founder & Product Architect, and Julie Silverstein, Eved’s President and COO, includes interviews with Robbie Burton, Event Services Manager at Dell, Linsey Giant, Technical Event Consultant at WellPoint, and Meghan Muniz, General Manager at MorEvents.

What’s holding you back? 

Chapter Events

7 April and April 10 – SITE Canada

Spring Social 2014


On 8 April, SITE Canada hosted its first ever Spring Social at The Fermenting Cellar. The sold out event brought in 220 members. Doors opened to greet guests with glamorous red carpet, crystal chandeliers and candlelight against a backdrop of exposed brick. The attendees took part in an engaging networking reception, followed by a gourmet seated dinner. All proceeds benefited SITE Canada, with a portion allocated to the Educational Reserve Fund. Finally, on Tuesday, 10 April, Canada Meet Week proceeded toNMID (National Meetings Industry Day), which took place at the Metro Toronto Convention Centre. More than 350 attendees participated in this event directly targeted at MICE professionals.

National Meetings Industry Day


SITE Canada played an inegral part of the 2nd Annual Canada Meet Week, which took place from 7 to 10 April 2014. On Monday, 7 April, the BEICC held its inaugural fundrasing event 'The ZONE' at the Storys Building in the Entertainment District of downtown Toronto. At the event, industry leaders gathered to network and engage the media. In addition, the iBE - ignite Business Event Expo, was held at the Direct Energy Centre and brought together exhibitors, hosted buyers, local planners and celebrity and industry speakers.

10 April – SITE Chicago

Annual General Meeting, Education and Networking Event

On 10 April, SITE Chicago came together for an evening of networking and education at one of Chicago’s premier hotel venues, the Hyatt Chicago Magnificent Mile. The evening began with their Annual Members only meeting where attendees conducted chapter business followed by education and networking that was open to all meeting and incentive industry professionals.

Site_S_Africa_2L_Red_K_RGB_web.jpg14 April – SITE South Africa

Education Event

SITE South Africa hosted special events for SITE Education Week on 14th April. This year, the Chapter focused on bringing information on the MICE industry to various educational insititutions that offer Tourism and Event Management courses. The educators started at Cape Peninsula University, where they delivered a highly successful workshop to aproximately 70 students. The students were taught how MICE planners secure business through fun activities and gifts, and the students learned about the creative and fun aspects of the incentive travel industry. 

Site South Africa.png

Pictured above: Lauren Davids, Debbie DeVilliers, Adriaan Fourie, Nicole Smith, Luthando Zenzile, Barry Futter.

10 April and April 12 – SITE New York

Cooking Up New Ideas

Over 50 attendees joined SITE NY Metro on 10 April for an exciting night of MINDblowing fun and education at Aamanns Restaurant in Tribeca. During this SOLD OUT interactive workshop guests ate and drank like a Viking and gained experience on the cutting edge "Meetovation" concept: A unique, interactive program that delivers better, more fun and creative events using the Meetovation principles. The night was full of creative hands-on cooking, great networking, and imaginative learning.

Pictured above: Krista Reimer, Blue Nest Events, Sara Bambrick, Caesars entertainment and Christine ORourke, Jackson Lewis P.C.

Hands on New York Day

SITE NY Metro teamed up with New York Cares Volunteer Spring Day on 12 April and raised $530. Members and non members alike joined the SITE NY Chapter to give back to the community for New York City's biggest spring-cleaning event. Thirteen SITE volunteers joined the 4,000 participants to clean up 68 parks. They spent the day outside and bond with fellow attendees while making a real difference in the community.

15 April – SITE Minnesota

Education Event

SITE Minnesota gathered at The Bank and the Westin Minneapolis on tax day 2014 to gain insight and learn more about our business from industry experts as well as mingle with colleagues and friends.

15 April – SITE South America

Working in the Motivational and Incentive Trips: I want to be like you!

SITE South America presented Working in the Motivational and Incentive Trips: I want to be like you! on 15 April. The goal of the session was to educate and inspire young people and colleagues evoking different point of views and experiences of this profession The event consisted of a panel of four recognized professionals and the moderated, Alejandro Verzoub, President of the SITE South America Chapter and President of AV Business & Communication. Among the audience of more than 100 attendees were were university students from the El Salvador University and de la Marina Mercante University, colleagues from SITE, members of AOCA (Argentine Association of PCOs and Meeting Suppliers), authorities of destinations in Argentinas and representatives of Convention & Visitors Bureaux.

15 April – SITE Texas

An Intergenerational Look at Technologies Driving Our Industry and Our Lives

SITE Texas held an interactive education session on how different generations utilize meeting's technology.

17 April – SITE Florida & Caribbean

Sustainable Green Practices and Feeding South Florida 2014

On 17 April, SITE Florida & Caribbean joined forces with GMIC-Green Meetings Industry Council Florida & Caribbean Chapter to bring awareness to the many individuals struggling to put food on the table throughout South Florida. The associations hosted a group of industry professionals at the Feeding South Florida main warehouse in Pembroke Park, FL for hands on experience. The volunteers not only donated their time sorting goods, but contributed 275lbs of food items and $478.00 in cash and checks.

"It was an exciting program where everyone who attended had a heartfelt experience for thousands of homeless and in need of food while at the same time learning new facts on our own personal participation in the new and sustainable world we live in."

- Wichita Villacres President, SITE Florida & Caribbean   

23-24 April – SITE Southeast USA

The "New" Incentive: Open Spaces, Open Minds

SITE Southeast USA learned new methods of promotion for incentives programs in The "New" Incentive that took place on 23 April and 24 April. Josh Brown, The Josh Brown Company & Exclusive Destination Management, Dale Edmunds, USMotivation, Pam Spanjer, CMP - Meetings Plus, and Carol Owens, Retreats Resources, led the session and shared new methods of identifying pre, on-site and post engagement of potential qualifiers, actual winners and then potential qualifiers once again.

24 April – SITE Ireland

Eco-Education Day

SITE Ireland went wild on 24 April at Brooklodge Hotel for an Eco-Education Day where they experienced a Wild Foods Masterclass with Evan Doyle and discovered how this concept can enhance your client programmes, while connecting with Site members and industry professionals.

24 April – SITE Spain

Young Leader Event

2015 is here already, anticípate and take advantage of the future with SITE Spain. SITE Spain joined together at the Eclipse Lounge Club located in Hotel W. They learned keys and hints to improve your business. Following the debate was a happy hour with cocktails and a DJ.