Motivational travel has long been recognized as a powerful business tool for helping organizations achieve key business objectives. An effective motivational travel program design includes Engaging Experiences that result in measurable value for the participant’s and sponsoring company.
A different basic measure exists for an organization versus the participant. For organizations, it is a set of financial outcomes that exceed all related costs and results in positive Return on Investment (ROI). For participants, it is about whether or not the opportunity to earn the experience is worth their added time and effort— Return on Experience (ROE) . To achieve true breakthroughs in performance, companies need to focus on creating a program design that results in both ROI to the sponsor and ROE to the participant.
Just as the general business practices of marketing, sales, finance, procurement and human resources have evolved, so too have effective motivational travel strategy design, operation and measurement. The Participant’s Viewpoint study, jointly sponsored by the Site International Foundation and the Incentive Travel Council of the IMA, examines the participant’s viewpoint. It defines what participants feel make incentive travel meaningful, motivational, and memorable.
88.6% of those who earned the travel reward agreed that it made them feel appreciated by the host company.
72.4% of earners reported an increased feeling of loyalty toward the company that provided the award.
77% of award earners said that earning the travel award increased their feeling of being part of the company.
53% found connecting with senior management a positive and motivational experience.
Program participants are a great source of information when it comes to incentive travel onsite experience design. What one perceives as valued and motivating may not be equally interesting or compelling to others. Therefore, it is vital to have a deeper understanding of the experiences desired by participants.
What type of destination do participants prefer?
Do they want to bring a guest or family members?
Are they interested in organized group functions or more free time?
Is the level of communication adequate to sustain engagement?