2018 is a year of massive change and innovation at SITE with the appointment of an independent CEO and the outsourcing of the MarCom and Events functions. Leading the new MarCom team as CMO is SoolNua’s Pádraic Gilligan.
SITE has teamed up with SoolNua Marketing and Dana Communications, two of the world’s leading communications agencies in the MICE sector, to lead its marketing on a global level. Pádraic Gilligan will serve as Chief Marketing Officer (CMO) for both SITE and the SITE Fou
The way business is done has changed radically regarding channels of purchasing and communications, centrality of technology and emphasis on ROI, although from the beginning Site always spoke about programmes being paid for from incremental income and the importance of setting goals and measurement.