As Samantha Nicastro joins the SITE team as Head of Business Development, we’re reminded of the opening sentence of A Tale of Two Cities, Dickens’ great novel about the French Revolution:
“It was the best of times, it was the worst of times”.
“For me these are the best of times! I’m a great believer in finding opportunities in crises and, in the absence of in-person events, our true sweet spot, we must turn creatively to digital channels with proven, evidence-based traffic. All SITE’s digital assets are buzzing. In fact, if we compare SITE’s ratio of fans to members with other associations in the Business Events arena, then SITE is out-performing them all across Twitter, Facebook, Linkedin and Instagram.” said the newly appointed Samantha, known widely in the industry as Sam!
“Since I joined SITE, I’ve been really impressed by how savvy the team here is on digital channels. SITESource, for example, consistently, has percentage open rates in the high 30s. That demonstrates a truly engaged audience, interacting proactively with the content that the MarCom team curates for them”, added Sam.
“I’m currently preparing a prospectus of digital opportunities and am available immediately to have a conversation with any DMOs, Hotels, Resorts, DMCs or other incentive travel professionals who want to partner with SITE and benefit from our extensive digital footprint. Please use the contact details below"