As Site Belgium prepares to welcome the Site EMEA Forum to Antwerp, 11–13 March, Site Source caught up with Sophie Coumont, head of the 2013 EMEA Forum Host Committee, 2013–2014 Site Belgium President, and General Manager of the Hotel de la Source in Spa-Francorchamps, Belgium.
While she was reticent on some of the details of the forum’s entertainment – reserving a few surprises for attendees – Ms. Coumont shared with us some of the highlights, from the education that will offer concrete, effective ideas for implementation to the singular views of Antwerp that are in store.
Site extends its sincere thanks to all of the committees that have dedicated their time and efforts to designing an outstanding EMEA Forum under the leadership of Forum Chair Barbara Jamison of London & Partners.
Site Source: Site Belgium has put together a unique lineup of speakers for the EMEA Forum. How do you see the education program adding to the body of knowledge of motivational professionals?
Sophie Coumont: The actual trend for an educational program is to have short and efficient meetings with powerful content. The delegates expect to come back home with many concrete, short and effective ideas that they can use immediately. The EMEA educational program is based on that concept. The educational program covers three days with sessions of approximately one hour each. Young leaders as well as experienced professional will get benefits: from creativity and innovation to interactive workshops, you will get inspired.
Site Source: Can you tell us a little bit about what attendees can expect to see in Antwerp?
The first night’s dinner, hosted by the City of Antwerp, will be at the City Hall, giving attendees an unmatched opportunity to discover this magnificent 16th-century building, built in the Renaissance style.
The second dinner, hosted by Visit Flanders, will be at the Horta Grand Café and Art Nouveau Room. The evening will be a fusion of gastronomy and architecture in this building by Victor Horta, the famous Belgian Art Nouveau architect and designer.
On Tuesday afternoon, 12 March, the City of Antwerp organizes a City Hunt, an intriguing group game using the city as a battleground. Trendy surroundings, cool facts and thrilling missions all contribute to making this a unique experience for every participant. While exploring the city, you will also discover extraordinary venues and locations for possible events: Horta, Palace on the Meir, Stadsfeestzaal, Felix Pakhuis, Barcelona Meeting, Cathedral of Our Lady and more.
Participants who arrive on Sunday, 10 March, will have the opportunity to join one of the available pre-tours: Visit Flanders will guide them through the art cities of Bruges and Ghent; or they can join Visit Brussels to discover the capital city through popular comics, including Tintin and the Smurfs.
Site Source: What aspect of the event are you most excited about?
Sophie: Apart from the intensive educational program, the entertainment program has been treated with care. Belgium is called the land of good life and it is a challenge to show it all! Fine cuisine, delicious chocolate, tasty beers, parties in historical venues... I cannot give you all the details as we want to surprise you, but be sure that we will!
Site Source: What insider tip would you offer to get the most out of the Site EMEA Forum?
Sophie: Take your good mood with you and start enjoying the EMEA Forum! Bring your business cards; mix up with people you don’t know during the activities, lunches and dinners; introduce friends and colleagues to other Site members; and concentrate during the educational session to get the most out of them.