Business Leaders Know that the Right Time, Right Place, and Right People Contribute to Success

Alejandro Verzoub, Site President 2012 and Allison Summers, Site Managing Director at the Great Wall of China

At Site, we have our eye on the world.  It is our business to connect members with one another for professional inspiration, commercial opportunities and industry insight.  The most significant event on Site’s annual calendar is our International Conference and four years ago, we knew that the right place to take our event was to China and the wonderful members and leaders in Beijing agreed and made it a possibility.

It has been interesting looking forward these last few years because just like when you plan your own events, the more we have learned about the destination’s rich history, heritage and culture the more enthusiastic we have become.  But we have also learned a lot about our partners, contracts and ways of doing business that is also exciting because with every new country we each work in the more we can elevate our skills and expertise.  I am always reminded that ours is a great industry when we can all work together to create meaningful and lasting experiences.

The theme of this year’s conference is “Right Time, Right Place, Right People” and we tell you the time is right to experience Beijing. The region serves as a remarkable setting for motivational journeys and the Site International Conference provides the opportunity to connect and learn with the right people.

We invite our industry friends to participate in this conference to learn about the economic impact of China’s expanding MICE business while experiencing the country’s beauty and culture. I hope to welcome you there.


To learn more about the Site International Conference in Beijing, China, or to register, go to Site International Conference 2012.

Alejandro Verzoub, Site President 2012

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