SITE Young Leader, Darysse Croes is the Conference and Events Liaison for the Aruba Convention Bureau, a department within the Aruba Tourism Authority. This year, Darysse is serving on the Communications committee for the SITE Young Leaders program. She holds an M.S. in Hospitality & Tourism Management from UCF Rosen College of Hospitality Management.
SITE: What is your current role and responsibilities at Aruba Tourism Authority?
Darysse: In my role as Events Liaison I am responsible for the following: implementing marketing campaigns; representing Aruba internationally at tradeshows or sales calls in different markets including Latin America & North America; contributing to the development of our marketing plan, strategies & budget; managing creation & production of marketing materials; hosting, planning and execution of Familiarization Trips with a focus on incentive travel and, in collaboration with the rest of our team, design & planning major trade show booths.
SITE: Why did you choose to pursue a career in travel and hospitality?
Darysse: I attended UCF Rosen College of Hospitality Management graduating in 2009 with an M.S in Hospitality & Tourism Management. I'm from Aruba, so grew up knowing about the importance of tourism as the main economic pillar for the Island. As a teenager I started working in the travel and hospitality industry and really enjoyed the dynamics. The majority of my career experience has been in restaurants & marketing.
SITE: What are your career aspirations?
Darysse: I am a proud employee of the Aruba Tourism Authority and would like to continue working for my Island. I hope to continue to learn and develop my skills and aspire to grow within the company
SITE: What/who motivated you to join SITE?
Darysse: My manager, Jerusha Rasmijn, ACB Conferences & Events Manager and Wichita Villacres, president/CEO for Eco Destination Management-Aruba/Curcao encouraged me to join SITE. I became a member in 2013 when I started working for the Aruba Convention Bureau and have already had the opportunity to attend two global conferences - Orlando and Rotterdam. What has really motivated me is experiencing how passionate SITE members are about the association and the incentive travel industry.
SITE: What do you feel are the most valuable benefits of being a member, specifically SITE Young Leaders?
Darysse: Attending the SITE Global Conference is definitely one of the huge benefits of being a member! The content of the educational sessions are excellent and really inspire us to do things in a different or better way. I joined SITE Young Leaders last November and have enjoyed networking with peers and bouncing ideas off of each other. I'm excited about being a part of the Young Leader's committee this year and look forward to learning more. Being a SITE member and young leader also gives me the opportunity to network with and learn from experienced incentive travel industry leaders around the world.