SITE Executive Summit 2015 to be held in Dubai

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SITE Executive Summit 2015 to be held in Dubai 

 Dubai Business Events (DBE) announces hosting of key trade event at IMEX America 2014

Las Vegas, Nevada, USA:  Dubai will welcome leading experts from the global incentive travel and motivational events industry for the 2015 Society for Incentive Travel Excellence (SITE) Executive Summit, 9-13 February 2015.  The announcement, made at the IMEX America 2014, comes as part of the emirate’s ongoing efforts to boost its business events industry by building strategic partnerships with global trade bodies.

Dubai hosted the first-ever SITE Executive Summit in 2004 and the event is making a return to the emirate after a decade-long hiatus. The two-day summit, hosted by Dubai Business Events (DBE) - the Official Convention Bureau, a division of the Dubai Department of Tourism and Commerce Marketing (DTCM), will be held at Dubai’s iconic JW Marriott Marquis, the world’s tallest hotel. It will feature an educational forum for Dubai-based and regional travel professionals to learn from and network with their international counterparts, as well as a meeting of the SITE Board of Directors. Furthermore, the event will put Dubai in the spotlight as one of the world’s most dynamic destinations for incentive travel by allowing key decision-makers to experience the city first-hand through various planned activities. 

“Dubai has excellent tourism infrastructure and an exciting calendar of year-round events that make it a must-experience city that is perfect for incentive travel,” said Steen Jakobsen, Director of Dubai Business Events (DBE), on the side-lines of IMEX America 2014. “We are very happy to be hosting the SITE 2015 Summit not only because it will give our local and regional industry players an insight into the latest international trends but also because hosting the event complements our strategy of promoting Dubai by inviting key decision-makers to visit us and see what makes our offer so special,” he added.

Commenting on the decision to hold the Executive Summit in Dubai, SITE President Elect Rhonda Brewer said: “We are excited to be returning to Dubai in 2015 for our 12th annual SITE Executive Summit. Dubai was where the concept of an executive summit began, and we feel this is the perfect time to come back, particularly with the continued expansion of Dubai, its focus on ultimate luxury and experience, and the growing interest in the incentive travel market there.”

About Dubai Business Events (DBE) – the Official Convention Bureau                                                                                                                

Dubai Business Events (DBE) – the Official Convention Bureau, aims to further develop and increase Dubai's share of the international business events market in order to grow economic development, jobs and knowledge creation in the emirate. DBE’s main goal, as a division of the Department of Tourism and Commerce Marketing, is to establish the Emirate as a premier business event destination by helping organizers of international meetings, incentives, congresses and exhibitions plan and manage every aspect of their event. DBE's service standards are audited by Lloyd's Register Quality Assurance as part of DBE’s membership of BestCities Global Alliance that aim to deliver the world's best service experience for the meeting industry.

For more information about DBE:

About Dubai’s Department of Tourism and Commerce Marketing (DTCM)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai’s Department of Tourism and Commerce Marketing’s (DTCM) mission is to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the Emirate.  DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licencing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.


Shae Brotherton

Senior Manager, Marketing Communication

Dubai Business Events (DBE)

+971 4 282 1111 Ext: 422



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