SITE Participates in Meetings Mean Business Kick-off at AIBTM

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Meetings Mean Business Statement at AIBTM

 Meetings Mean Business (MMB) campaign, a national communications and advocacy platform that showcases the substantial value of meetings, conferences, conventions, incentive travel, trade shows and exhibitions, kicked off this year’s Americas Incentive, Business Travel & Meetings Exhibition (AIBTM) conference with a panel comprised of industry leaders.

The panel consisted of: Larry Luteran, Senior Vice President of Group Sales and Industry Relations of Hilton Worldwide and co-chairof Meetings Mean Business, Roger Dow, President and CEO of U.S. Travel Association President, John Graham, President and CEO of American Society for Association Executives (ASAE), Kevin Hinton, Chief Staff Officer of Site Global, David DuBois, President and CEO of International Association of Events & Exhibitions (IAEE), Deborah Sexton, President and CEO of Professional Convention Management Association (PCMA), Paul Van Deventer, President and CEO of Meeting Professionals International President (MPI).

The panel discussion outlined current MMB initiatives, new and ongoing industry trends and sought to educate both the public and private sectors on the economic benefits of meetings, conferences, conventions, incentive travel, trade shows and exhibitions. MMB also showcased the campaign’s new mobile app, available for both Apple and Android devices.

Statement from Kevin Hinton, Chief Staff Officer at Site and coalition member of Meetings Mean Business: “We at Site are pleased to see all of our diverse partners joining together today to highlight the importance of the business travel industry. Incentive travel is a critical part of the meetings and events industry and we are proud to speak with the campaign as one voice to ensure policymakers, consumers and business leaders truly understand the industry’s worth and impact.”

Statement from Larry Luteran, Senior VP of Group Sales and Industry Relations of Hilton Worldwide and co-chair of Meetings Mean Business: “We are excited to see many of the powerful leaders from our industry come together today as we continue to communitcate the benefits meetings bring to communities, local and national economies and businesses. MMB is pushing forward with new initiatives and we look forward to working with our partners to ensure we’re always speaking with one voice about the value and benefits of our industry.”

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