Site Arizona Chapter President, Gianna Goudreau joined Enchantment Group in 2006 as the Associate Director of Sales, responsible for sourcing and securing corporate meetings, incentive programs and executive retreats, from the Midwest and Canadian Markets at two exclusive properties - Enchantment Resort & Mii amo Spa in Sedona, Arizona, as well as The Tides Inn in Irvington, Virginia. Drawing upon her extensive hospitality experience and passion for building relationship, Gianna is dedicated to providing all clients a memorable group experience. When Gianna is not promoting her two properties, you will find her hiking in Sedona or exploring the many wonders Arizona has to offer with her two amazing boys – Taber and Cody.
Site: Site appreciates that being a Chapter Leader is a volunteer position and requires a significant time commitment. What/who motivated you to assume a Site Chapter Leader position?
Gianna: The Site Arizona Chapter is a close community made up of individuals who understand the importance of incentive travel and reward, and those of us involved are quite vocal about involvement. My predecessors – who I work closely with in my professional career at Enchantment Group – inspired me to assume the role of Chapter President. Lindsay Curry, my Director, was President in 2008, and Heather Husom of Hello Arizona, a preferred DMC partner of Enchantment Group, was President 2009 & 2010. Both personally encouraged me to step into the role, due to my dedication and commitment as a Board Member and Committee Leader.
“Volunteer positions require an effective leader who can hold their team accountable, ensuring that the organization progresses. This trait is deeply imbedded in Gianna’s character.” –Lindsay Curry, Director of Sales, Enchantment Group
Site: When recruiting new members, what do you tell them are the greatest personal and professional benefits of being a member of Site?
Gianna: Most members initially get involved for the networking opportunities – especially with our annual Familiarization Tour ‘Discover Arizona’. My goal when recruiting new members is to convey the educational benefits involved as well as the professional development components we try to integrate into our annual meeting and monthly mixers. For those industry partners outside the Resort and DMC segments, this is a great opportunity for career-minded professionals to better understand the industry and their associates within.
Site: What are some of the educational activities and events Site Arizona has planned for 2014 to engage current and prospective members?
Gianna: We conduct a monthly mixer – SIP (Site Informational Program) which can range from a morning coffee talk showcasing a unique member venue to an evening cocktail reception or adventurous activity in which members are encouraged to network with their peers, while being introduced to new opportunities available through AZSITE. Our Annual Meeting is a focused business luncheon including a recap of the chapter business endeavors and philanthropic involvements. This event also features professionals speaking on topics relevant to our industry. Discover Arizona is our signature familiarization program, bringing in qualified buyers to Arizona to experience the destination in an incentive-style 4-night event, exclusively sponsored by our members. Additionally, we have three annual fundraising events – our Summer Ice Cream social where we collect school supplies, our Holiday Luncheon fundraiser & winter goods drive and Winter Wonderland holiday event – benefiting our charity of choice, a local domestic violence shelter.
Site: What are some of the key opportunities/challenges that are positively or negatively impacting the incentive travel and motivational events industry in your region?
Gianna: Arizona is faced with very unique challenges due to the controversial state legislature. In 2014, we are working to create awareness for the significance of our industry as a top statewide economic driver, encouraging lawmakers to realize the importance of a tourism-friendly agenda. Additionally, we continue to educate companies on the value of incentives for industries that are cautious about going to a resort destination.
Site: How can Site Global support you in your role as Chapter Leader?
Gianna: Visibility at our regional industry functions would help connect the local chapters to the international organization, which I feel our members are disassociated with. This year, we have a wonderful opportunity to bring our chapter and the global Site community together at the Site Classic, taking place in Tucson in September.
For more information on Site Arizona and the 2014 activities go to www.azsite.org