Philippines Tourism Promotions Board launches campaign to attract MICE business

The Philippines has recently launched a global campaign to thank the world for it’s outpouring of help following last year’s typhoon. Sharing the news with the Site community is important because many people think that the Philippines was devastated by the typhoon rather than a limited, but unfortunate, area. Assuring the world that the typhoon damage was restricted to a small part of the country is a major effort of the Philippine business community. The MICE industry is a major employer and any reduction in bookings would have poor consequences for employment and the national economy.

Screen shot 2014-03-17 at 1.51.18 PM.pngThe campaign’s tagline “It’s more fun in the Philippines” is designed to let the travel and tourism industry know that the country is open and ready for business. The Philippine Tourism Promotions Board’s press release quoted, “The (Filipino) government, through the Department of Tourism, said the outpouring of support shows that travel and tourism have transformed the globe into one community, ready to stand by each other not only in times of festivities, but in times of challenges.”

david.jpg“The sheer force of the typhoon and its aftermath has understandably brought about hesitation on the part of incentive planners to consider coming to the Philippines. Thankfully, not all areas were affected by the typhoon. Those that were hardest hit were provinces not usually frequented by visitors and most of our tourist hubs were spared. The Department of Tourism plays a significant role and they deserve praise for trying their best to address this by rebuilding confidence in the Philippines through continuous marketing campaigns and sales missions,” shared Site member Maria Angelina D. David, President, Corporate International Travel & Tours, Pasig City, Philippines.

“We are happy to say that we continue to receive inquiries for incentive travel to the Philippines and we want to reassure our partners and suppliers that the country is recovering quickly and is ready for MICE. The various organizations that make up the MICE industry in our country will work hard at making the world aware of the Philippines as an exciting alternative to other Asian destinations,” continued Ms. David.

The most hospitable and largest English-speaking nation in Asia is an archipelago of 7,107 vibrant and colorful islands that are teeming with life and flavor. From north to south of the country, the Philippines is a promising meetings, incentive travel, conventions and exhibitions/events (MICE) destination that can offer a wealth of available resources to the world. There’s shopping, culture and heritage, wildlife, health and wellness, golf, water activities, adventure, honeymoon destinations and diverse culinary options.  boracay-beach-philippines-island.jpg

The country’s beaches have been ranked by CNN Travel & Leisure as some of the finest in the world. Boracay the jewel of Philippine tourism, is a favorite destination for incentive groups with its fine white sand beaches, azure waters, colorful coral reefs and rare shells. To escape the crowds, groups can head offshore to any number of its uninhabited islets. The country is also Asia’s Dive capital and has the highest density of coral species and some of the most bio-diverse and marine rich waters in the world offering a diverse species of aquatic resources.

Aside from being home to the best beaches, it is also home to the best golfing destinations. The sport was introduced by the British in the 1800s, and eventually paved the way for the Philippine Open, an event comparable to the British Open, the US Open and the Ryder Cup. And, what island paradise would be complete without the utmost in luxury spa treatments? Comprising thousands of tropical islands, the Philippines naturally affords a variety of spas and five-star resorts with unique features to choose from. Beyond relaxation, the Philippine hilot is an art of healing based on traditional therapeutic rituals. Its modern massage counterpart combines long, deep strokes to soothe and pamper.

Philippine food is indigenous from land and sea, field and forest. It offers an interesting blend of delicious dishes from China, Spain, Mexico, and the United States, Europe and all over the world. Culinary treats are created into contemporary Filipino fare.

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The country is also also home to several UNESCO World Heritage sites: some of which are Palawan Underground River, now recognized as one of the world’s 7 wonders of nature; Banaue Screen shot 2014-03-17 at 2.32.39 PM.jpgRice Terraces, the well-preserved Spanish-style architecture in the historic town of Vigan, and the several Baroque-style churches in various provinces.

As can be seen from the rising number of skyscrapers and highly-urbanized communities, the Philippines today is one of the fastest growing economies. Incentive travel planners will find a wide array of hotels and resorts that can accommodate big and small business groups and offer many unique options for themed functions.


For more information visit the the PhilippinesTourism Promotions Board web site at

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