For the first time in the history of Site an Executive Summit was held in a South American Country. Set in the majestic Andes mountains of Patagonia, delegates met in the inspirational town of Bariloche, Argentina. Representing a diverse global footprint (Argentina, Bahamas, Chile, China, Colombia, Ecuador, Finland, India, Ireland, South Africa, Spain, United Kingdom, United States and Uruguay), a record number of more than 200 professionals specialized in motivational experiences, incentive travel, meetings and congresses joined voices for relevant conversation s related to the development of their industry, discuss the latest global trends and consider how to best position Argentina as destination of choice for motivational events.
When we started talking about the Summit in Bariloche, in early 2011, I was confident that the logistics, organization and creativity would meet the expectations my colleagues and myself had before the event. However, it turned out that I was wrong... the reality definitively exceeded our expectations!
It was an absolutely wonderful event, which will stay in our memory as one of the best Executive Summits we have had to date – think about it 200 people from fourteen countries is remarkable for what has been historically a regional event. It showed that event destinations in Argentina have no reason to hide behind other major international events around the world. It is fair to say that this Executive Summit had more peak points and highlights than many other international events I have participated in the past.