Slovenia Chapter Has Big Plans for 2020


The inaugural meeting of the SITE Slovenia Chapter was held on January 8 and included 30 Slovenian members. It was important to members to form this chapter because although Slovenia is a small boutique country with only 20,000 square miles and two million inhabitants, tourism is an important stimulator of the economy generating more than 13% of GDP and over 40% of the exports in the service industry.


In the national tourism strategy meetings and incentive travel (MICE) are positioned as one of the three core tourism products of the country. Incentive travel has the highest potential for the whole country. The knowledge for incentive travel is limited in Slovenia. There is no formal education about international incentive travel in Slovenia.


The Slovenian Convention Bureau with financial support from the National Tourist Board organized the first SITE CIS certification education and exam this past November where 41 certified incentive specialists (CIS). Ten Slovenian SITE members attended SITE’s Global Conference in Vancouver.


“The Slovenian meetings industry realized that with close cooperation with SITE, Slovenia can become more successful in the international incentive market. Formation of the SITE Chapter Slovenia will enable us to organize continuous networking, education, knowledge exchange and business opportunities among SITE Chapter members,” says Miha Kovačič, Head, SITE Slovenia Chapter.

“In 2020 we plan to organize four different events focusing on education, knowledge exchange, networking and communication among SITE members, potential members and other participants who can bring value to the SITE Chapter.

Activities planned:

SITE Reception in SITE education by Patrick Patridge at tradeshow Conventa January 22-23, 2020, Ljubljana, Slovenia. More:

Session by Didier Scaillet, CEO SITE and SITE Foundation at the General Assembly and Annual Meeting of the Slovenian Convention Bureau, March 17, 2020, Bled, Slovenia

SITE Track at international marketing conference Conventa Crossover, August 26-28, 2020, Cankarjev dom, Ljubljana, Slovenia, More:

Corporate Social Responsibility event in Slovenia, autumn 2020

“Digital promotion and communication will play important role at SITE Chapter Slovenia. We are going to launch own website and prepare digital marketing campaign. In addition, we are going to maximize synergies with digital communication of Slovenian Convention Bureau, Conventa and Kongres magazine.

“Among 30 SITE Slovenia members we have eight DMC’s and one PCO that also acts as DMC. They will act also as buyers within the Chapter Slovenia. Conventa trade show and Conventa Crossover will offer us opportunity to approach corporate planners to introduce them SITE and its advantages. We believe that this will lead to more corporate SITE Chapter Slovenia members,” says Miha.



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