SITE Young Leaders Conference Reignited My Passion for the MICE Industry


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SITE Young Leaders Conference Reignited My Passion for the MICE Industry

By Heidi Goettemoeller, Senior Event Manager, One10

Heidi Goettemoeller head shot.jpgI was first invited to the SITE Young Leaders Conference two years ago by one of our company executives, and I wasn’t ready for what I was getting myself into. Cliché aside, What I found was quite different than what I had expected.

As an agency event manager, I operate incentive travel programs and am fortunate to travel to many remote places of the world that are hard to reach for most travelers. I have collaborated with many different companies in my travels and am always challenged by new destinations and going above and beyond what my clients expect of me and our vendors, as high-end clients are not easily satisfied!

However, I had not often taken the time to explore the industry from different points of view or considered the challenges that hotel operations or destination management companies face to help deliver my clients’ dreams, or how new regulations may entirely change the day to day workload. They not only opened my eyes to different methods and ways of thinking, but also challenged me to be a better partner as I learned to appreciate these operational and methodical differences.

Heidi G at YL Conference 2.jpgSetting aside some of our precious time is never easy, but when such a great opportunity arises it is worth it! This conference precedes IMEX, so is an easy connection to a trade show that showcases all components of the MICE industry and is less than 36 hours in duration. Attendees get to experience a stellar combination of networking opportunities with each other and with recognized industry leaders, keynote speakers, and innovative sessions that draw on the experience of being a young professional. With these new connections and education opportunities I found that my passion for the MICE industry had been reignited.

As happens to many, the daily grind of our jobs can make us numb to the amazing events we are able to curate and experience. With a combination of networking with established professionals and educational sessions that spanned a variety of topics, I have been inspired to become a more well-rounded professional. Cheesy? Yes, but also inspiring when you can carry these lessons through to your daily interactions with colleagues and vendor partners.

Heidi G at YL Conference.jpgYoung professionals are often paired up with mentors to help us learn more about the industry of which we are a part, how to be more effective, or basic tricks of the trade to elevate our performance. I challenge you to strongly consider, and hopefully register to attend, the SITE Young Leaders Conference. This opportunity helped me understand that we are more than the “future leaders” of the industry. We are truly today’s leaders. We are a force to be reckoned with, we are full of creativity and passion for what we do, and this conference will help awaken that enthusiasm to be a leader and make a difference in this industry.

About Heidi Goettemoeller:

Heidi Goettemoeller is a Senior Event Manager for One10. After earning a Bachelor of Arts in Spanish/Italian from the University of Dayton, she began her career in the industry as an intern with Excellence in Motivation, which became part of Aimia in 2012. She held roles as an Associate Travel Account Manager and Event Manager at Aimia. In 2017, when One10 acquired the Aimia Meetings & Engagement division, Heidi was promoted to Senior Event Manager. She serves as a member of the core operational team and is responsible for the operational management and execution of international and domestic corporate incentive travel programs from planning stages through on-site operation and post-operational audits and billing.


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