As part of its calendar of actions, every year SITE South America has a presence at Expoeventos, the MICE show in Argentina. This year the chapter had a booth for members with diary appointments, which was considered a success by those that participated.
Chapter president, Christian Cancina, director of BEE Travel and Events, participated in the Specialists’ Forum with presidents of other associations such as ACCLATAM, PCMA, COCAL and UFI. "It was a good chance to spread SITE’s voice to a wide audience of business event professionals, political officials and university stu-dents,"Cancina said.
On the last day of the show, the chapter hosted a meeting for new members and prospects where they shared the benefits of being a member, how SITE can improve their career and how destinations can use the SITE network to showcase their offers for the industry.
The final evening, the chapter hosted a cocktail reception for hosted buyers and members, providing an excellent opportunity for members to network with buyers in a more intimate setting.