SITE Media Kit 2019


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Incentive Travel, the “I” in MICE, is the fastest growing sector of the Business Events industry with the highest per capita spend and the widest supply chain. Accounting for about 7% of all Business Events activities, the Events Industry Council’s Global Economic Impact study (2018) estimates the incentive travel industry to be worth around $75 billion globally. The Society for Incentive Travel Excellence (SITE) is the only Business Events association dedicated exclusively to the global incentive travel industry. Founded in 1973, we are a professional association of 2,500 members located in 90 countries, working in corporations, agencies, airlines, cruise companies and across the entire destination supply chain. We bring value to our members at both global and local chapter level by networking, on-line resources, education, certification and advocacy. SITE is deeply committed to the new generation and operates a best-in-class Young Leaders program and dedicated annual conference.

SITE Foundation was established by SITE to raise funds and support research, education and advocacy projects on behalf of the incentive travel industry. Monies raised by the SITE Foundation enable us to make the business case for incentive travel and highlight the transformational potential of travel experiences on individuals, enterprises and communities. SITE Foundation has recently funded certification for mid-manager level incentive travel professionals (CITP) and, with our partners Incentive Research Foundation (IRF) and Financial & Insurance Conference Professionals (FICP), the Incentive Travel Industry Index (ITII). The SITE Foundation is a registered charity holding a 501(c) (3) nonprofit organization status. 


  • Valuable industry research, such as a new Incentive Travel Industry Index powered by SITE Index, FICP and IRF Outlook. This collaboration is the first pan-industry endeavor to chart and navigate the world of incentive travel and will provide unprecedented, consolidated insight into where the incentive travel industry is headed.
  • Insights on incentive travel excellence and competitive business knowledge through our integrated content hub, Motivate
  • Sponsored SITE membership for the academic community
  • Scholarship opportunities for students and SITE members, and grants for SITE Chapters

Who are members of SITE?

Over the last 44 years, SITE has grown to over 2,500 members in 90 countries with 30 local and regional chapters. Our membership is comprised of global incentive travel professionals representing all travel and hospitality industry disciplines:

  • Top Member Disciplines:
    • Corporate Event Planners
    • Incentive Travel Companies
    • Destination Management Companies/PCOs
    • Tourism Boards/Destination Marketing Organizations (CVBs)
    • Hotels/Resorts/Accommodations
    • Transportation: Airline and Ground Logistics
    • Cruise Lines/Yacht Charters
    • Merchandising/Premium Suppliers
  • Membership by Region:
    • North America (59%)
    • Europe (25%)
    • Latin America/Caribbean (8%)
    • Asia/Pacific (5%)
    • Africa/Middle East (3%)

What are the benefits of being a member of SITE?

  • Industry recognition and prestige for being affiliated with the only global authority connecting Incentive travel and motivational events with business results.
  • Opportunities to grow business on a global basis by connecting and networking with members around the world that do business in adherence with the SITE Code of Ethics.
  • Professional growth and learning through education and participation in regional and international educational programs, events and conferences.

SITE Events in 2019 Include: 
SITE Canada Annual General Meeting
Wednesday, February 20 - Wednesday, February 20, 2019

SITE Northeast Young Leaders Event at Refinery Rooftop

  • SITE Knowledge Centre is an online learning portal that serves as a repository for training, learning resources and job tools. Available to both SITE members and non-members, there are 12 courses featuring entry to mid-level content, assessment quizzes and proof of completion, which may be used to obtain CE credi
  • SITE Young Leaders Program builds the next generation of incentive travel leaders by providing education and networking opportunities appealing directly to younger generations. The mission is to focus on bridging the gap between generations and creating a strong group of individuals who will become SITE and industry leaders. Young professionals aged 35 or younger, or have less than 5 years of experience, are encouraged to participate.
  • SITE Crystal Awards Program annually honors the top tier of world-class organizations that excel in designing unique, incentive travel experiences that deliver business results.
  • Partnership opportunities to ensure that your brand stays top-of-mind with our community of incentive travel decision makers throughout the year.


2018 was a year of massive change and innovation at SITE with the appointment of an independent CEO and new executive leadership for the MarComm and Events functions. Following an intense period of activity, the association has completed its journey from an out-sourced to hybrid management model.

The Executive Leadership team, International Board of Directors and Foundation Board of Trustees, comprised of incentive travel industry leaders representing 12 different countries, are committed to engaging our members, chapter leaders, sponsors and partners to create a strong sense of community built around our 2020 Vision and core values of connections, creativity, trust and results. Incentive travel programs provide a bridge between the power of diverse travel experiences that inspire people to deliver excellence – and the sense of human solidarity we envision as the most important benefit of a global economy.


  • Didier Scaillet, CIS, CEO
  • Pádraic Gilligan, Chief Marketing Officer
  • Tahira Endean, Head of Events

SITE International Board of Directors 2019

Executive Committee


Philip Eidsvold, CIS, CITP

Senior Director, Client Services, One10


Annamaria Ruffini, CIS, CITP, CMP

President & CEO Events In & Out S.R.L.


Aoife Delaney, CIS, CITP

Director of Marketing & Sales

DMC Network, LLC


Kevin V. Edmunds, CITP

Vice President of Sales, AIC Hotel Group


Eda Ozden, CITP

Director of Business Development 

MEP Destination Business Solutions



Chief Excellence Officer, SITE

Board Members:

  • El Kwang, CITP, CEO, Untangled pte ltd.
  • Daryl Keywood, CIS, Managing Director and CEO, Walthers DMC
  • Ellie McPherson, CITP, Senior Vice President, Strategic Meetings + Incentives
  • Anne Marie Rogers, CITP, Director of Meetings & Incentives, Direct Travel
  • Julia Trejo, CMP, CIS, DMCP, Director of Business Development, Teramar, a DMC Network Company
  • Alicia Yao, CIS, General Manager, IME Consulting Co., Ltd.
  • Rebecca Wright, CIS, Director, Account Operations, Creative Group


Executive Committee:

President: John Iannini, CIS, CITP CTC

    • Immediate Past President: Rhea Stagner, CIS, CITP, division vice-president, sourcing and supplier relations, Maritz Travel – a Maritz Global Events Company, USA
    • President-Elect: Carina Bauer, ceo, IMEX Group & Regent Exhibitions, United Kingdom
    • Vice-President Finance: Terry Manion, executive vice-president, Meridican Incentive Consultants, Canada
    • Vice-President Fundraising & Events: Anne DiGregory, director global luxury sales, Marriott International Luxury Brands, USA
    • Vice-President Research & Content:Tina Weede, CIS, CITP, CRP, president and ceo, Peerless Performance, USA
    • Lynn Pavony,director of incentive sales, Four Seasons Hotels & Resorts, USA
    • Selina Sinclair, CITP, CMP, SMMC, global managing director, Pacific World, Singapore
    • Kevin Regan, MBA, global director charter and incentives, Azamara Club Cruises, USA
    • Hamish Reid, MICE consultant, Hills Balfour, Great Britain
    • Jimmy Romo, CITP,general manager specialty sales, Delta Airlines, USA
    • Dana Weaver,CIS, sr. manager marketing services, GROWMARK, USA
    • Chris Wheeler, executive director global incentive sales, sbe Group, USA
    • Jennifer Glynn, CIS, CITP, SITE president-elect,managing partner, Meeting Encore Ltd & Intuitive Conferences and Events, Canada


  • Two new trustees join the Foundation board in 2019:

    • Amy Riley, CEM, Senior Director of Business Sales, Las Vegas Convention and Visitors Authority, USA
    • Brad Hecht, Vice President, Travel, Motivation Excellence, USA


     For more information visit us at

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For Media Inquiries Contact: Jennifer Juergens, Director, Media & Industry Relations,, Phone: +1-917-514-2627


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