No other association offers such targeted educational content to help us learn and stay relevant in the incentive industry


No other association offers such targeted educational content to help us learn and stay relevant in the incentive industry

Diane is the Director of Operations for Creative Group Canada.  Her studies in ‘Event and Meeting Management’ at George Brown College included a course on incentive travel. This created a foundation of knowledge for her to build on and developed her desire to join the industry. She’s been in the incentive business now for 13 and a half years, working in the areas of operations, sales, and management.

Diane feels travel holds more value as a reward than cash or merchandise ever could. This is because of the opportunities it gives participants to connect. Such connections foster company loyalty; help winners feel appreciated, and drive people’s performance to achieve it again the following year.

One her favourite incentive experiences is from 2019 when they held a programme in Boston. She says they had an outstanding DMC partner, excellent weather and all of their events went off without a hitch! She especially loved their takeover of Thompson Island where they held a New England clambake. It was a stunning setting, a beautiful vibe, incredible food and the group LOVED it! Totally what memories are made of!

Diane joined SITE in 2011 as a Young Leader at the encouragement of Joanne Keating who is/was a mentor of hers.  Their Board was actively recruiting new YLs, and so she began her adventures with SITE! She says that SITE has provided her with SO many opportunities to learn and grow.  The SITE Global Conference is her favourite event of the year and always features an extensive variety of topics and speakers to learn from.  She says that local chapter events are also an excellent source for learning, as are other chapter’s events that she can join remotely.

For her, the key benefit of SITE education is that it is truly focused on incentive travel, which is very important to her.  She does not believe that any other association provides such targeted content to help us learn and stay relevant. She says that if you are looking to grow, SITE is the best association to join.  She has been a member of a larger association and found it challenging to really get involved in a meaningful way.  SITE’s smaller size allows you to make real connections with people and directly contribute to the organization without being lost in a larger crowd.  There are always SITE members willing to help you make connections and/or simply give some great advice.

She urges everyone to get involved. Join a committee, join your chapter’s BOD – you get back what you give - and that is so true with SITE.  She says that she has gained the most by being involved, meeting and collaborating with amazing people around the world and giving back to the community.

Recent Stories
SITE Foundation Partners with Zeal Optics to Clean 500,000 ft ² Of Coastline
SITE Classic, live and in-person at The Del, raises over $235,000 for SITE Foundation’s research and education projects

SITE Germany’s Patrick Patridge publishes brand new book on incentive travel