"SITE offers fantastic opportunities to lead. If you put the time in, you will gain it back 10-fold"

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Meet Todd M. Mickey

SITE offers fantastic opportunities to lead. If you put the time in, you will gain it back 10-fold.

Todd M. Mickey, CIS, CITP is Chief Operating Officer/Managing Partner for Applied Meetings & Hospitality Solutions. He has been in the incentive travel business for 25+ years.

Prior to creating Applied Meetings & Hospitality Solutions, Todd was in international and domestic hotel convention sales, with Hilton Worldwide, Fiesta Americana, The Peninsula Hotel Group and The Ritz-Carlton Hotel Company. He says that it really helped him prepare for his role today. Selling internationally allowed him to contract incentive travel in Mexico and Asia. It also taught him who the best incentive companies were and how they operated, which led them to where their firm is today.

While enjoying many great incentive travel experiences throughout his tenure in the industry, one that really sticks out for Todd is a Four Seasons IPS event in Costa Rica 2018.  From touchdown to take-off he says it was like being in pure heaven. Enjoying multiple water activities, zip Lining and so many other great activities, Todd also remarks how the F&B was second to none - local ingredients, amazing coffee, and exquisite fare from both land and sea! He says the staff were so professional and accommodating too. Truly, it is an experience he will never forget! Pura Vida!

Todd believes travel to be the best reward and recognition available as it’s 100% customizable. It allows individuals the ability to experience areas of the world and cultures they might not have ever thought to see. It allows co-workers to collaborate with like-minded individuals to create lasting relationships and memories.

Since March, Todd has been working like everyone, cancelling and rebooking incentive travel programs… sometimes twice for the same program. However, a silver lining of Covid has been connecting more with industry peers and making new friends through SITE. It has also allowed him to grow personally in the industry by obtaining his CIS, CITP and Hospitality & Tourism Management Certificate from Florida Atlantic University.

Describing SITE as global, authentic, and remarkable, Todd joined in 2016 to expand his global network. He had been involved with many industry associations previously and thought “I’ll give SITE a shot.” After the first three months, he says he knew SITE was special. He believes SITE offers great opportunities to lead, saying just to look at him! Through hard work and dedication to volunteering for SITE, he is now President for the Florida & Caribbean Chapter for 2020 & 2021. He says that if you put the time in you will gain it back 10-fold.

Todd’s advice to a MICE professional currently debating whether to become a SITE Member is to sign up! He says that he has been part of many industry associations over the last 25+ years and that SITE has exceeded all of his expectations. As part of the SITE team you will make differences in so many people’s lives via education, CSR, teamwork and collaboration.  Even during this terrible pandemic he remarks that SITE has kept him grounded, focused and smiling. At SITE, he says you are surrounded by people that “get” what’s going on in the world, and you can find both comfort and support in that. He advises that to make the most of membership it is important to ask questions, put the time in, and always thank those around you.

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