SITE Incentive Summit Americas Recap: What You Missed in Vail

SITE Incentive Summit Americas is an annual, invitation-only event that brings together an exclusive group of top buyers and suppliers to grow tangible business relationships and learn from engaging and relevant education, all while experiencing a world-class destination. This year’s event, held 6-9 April in Vail, Colorado, featured three, luxury incentive hotels located in the center of Vail Village: The Four Seasons Vail, The Sonnenalp and The Sebastian.

Ninety guests attended the Summit, including 45 extremely influential and decision-making Hosted Buyers, eager to learn more about the destination and make valuable business connections with key regional incentive travel leaders. Guests were wowed by the details that make Vail an ideal, year-round incentive destination such as world-renowned cuisine, moving art, adventure activities and stunning views in the picturesque and inspiring setting.

Philip Eidsvold, CIS, SITE vice-president finance and business development and account director, Aimia served as event chair. “This year the host committee did an amazing job coming together to showcase everything that Vail has to offer incentive groups. With three hotels, three DMC’s and two CVBs, the team truly partnered to create an unforgettable experience for our guests. We want to sincerely thank our hosts and sponsors for making the Summit such a memorable and successful event.”


With over 50% of SITE members located in North America, the Summit is designed to offer members in the region an incentive-travel experience in a world-class destination, inclusive of compelling education and unparalleled networking with influential customers. The education included getting to know the destination by experiencing local activities, as well two half-days of education tailored to the audience of experienced incentive travel professionals.

Keynote speakers from Vail Resorts spoke about their company’s commitment to developing leaders from within. Tina Sampson, vice president of sales, shared her own leadership journey and lessons learned, including her experience as a woman in leadership. Jeff Klem, vice-president of talent development, led an exercise that highlighted the difference between “Yes, AND…” versus “No, BUT…” to foster creativity and innovation, and a culture of inclusiveness.

Peer-led “Learning Lounges” included discussions on a range of important and timely topics: Contract Issues, How to Drive ROI/ROO and Trends Impacting Incentive Travel. Ample opportunities were provided for guests to experience the destination including a culinary tour featuring Vail’s top chefs and restaurants; skiing, snowboarding, snowmobiling and a scenic snowshoe trek through the wilderness of Vail Valley.

To commemorate Global Meetings Industry Day, SITE CEO Kevin Hinton kicked off the general session by playing the “Global Meetings Industry Day Anthem” that highlighted SITE’s support for industry-wide advocacy efforts like Meetings Mean Business and the Joint Meetings industry Council, in addition to SITE’s own efforts to serve corporate buyer members and utilize business case testimonials to explain why “Motivation Matters”.

Commenting on the event’s success Hinton shared, “Incentive travel relies upon unique experiences that are meaningful, motivational and memorable and the Summit provided for learning by doing for all attendees, including unique gift experiences, activities and formal learning.  But, what is most important is that we maintain a strong community and this event has provided for each attendee to feel part of a family experience that will yield personal and professional returns for a long time into the future.”

Read more about what Incentive Magazine had to say about the amazing experience at SITE Incentive Summit Americas 2017. 

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