Ivana Sofranac, Events & Groups Manager at Talas Montenegro DMC, has been awarded the SITE Young Leaders Scholarship after her video was selected as the most engaging. Ivana will receive complimentary registration to the 2019 SITE Young Leaders Conference, thanks to sponsor, euromic DMC.
“Young leaders are our future clients, guests, suppliers, and team members. We at euromic have always believed in the importance of investing in our future and we even have our very own Young Leader educational program that runs parallel to SITE activities. We initiated this not only to secure our future, but more importantly to learn from younger generations. The value of this has already proven successful with the enormous interest generated by our range of itineraries launched earlier this year; millennial programs for incentive travel designed and created by our euromic Young Leaders euromic itineraries said Hasan Dinc, Managing Director o.d.s. Turkey, President, euromic and President SITE Turkey.
Ivana studied French language and literature at the University of Montenegro, and won several scholarships in Toulouse (Langue Onze) and Poitiers (Université de Poitiers) for teachers of French. However, she eventually took a different route, taking a job with Talas Montenegro DMC.
Her goal is to advance in the MICE industry leveraging her relationships in SITE for networking and education.
“Knowledge gives me the confidence and energy to move forward and to see the light and potential in every corner of my home country through the eyes of young professionals in the MICE industry. By sharing my knowledge I will raise awareness of the importance of the incentive industry especially to my colleagues and local partners,” Ivana says.
“I’ve been able to meet Young Leaders from all around the world to discuss challenges we face and to learn from each other.”
She hopes to take the knowledge she gains back to her colleagues and to travel partners in Montenegro.
“SITE helps me to better present my country to the world and understand the needs of different markets and to transform clients’ wishes into a product that can only be found in Montenegro. We are here to provide once-in-a-lifetime experiences that will inspire clients and engage their delegates.
“As a member of a first DMC in Montenegro, I always want to learn more. I see how fast the incentive business is growing and the more it becomes demanding and challenging the more it becomes my passion. Everything is about creating something beautiful and unforgettable; we make people happy; we mark clients' special moments... and that's an honor. I’m eternally grateful to SITE and to euromic for making this opportunity available to me.”