SITE, Financial and Insurance Conference Professionals (FICP) and Incentive Research Foundation (IRF) are proud to announce the development of the industry's first joint study: The Incentive Travel Industry Index powered by SITE Index, IRF Outlook and FICP. This collaboration is the first pan-industry endeavor to chart and navigate the world of incentive travel and will provide unprecedented, consolidated insight into where the incentive travel industry is headed.
The Incentive Travel Industry Index, executed by J.D. Power and produced on an annual basis, will provide a forecast and analysis of business conditions, attitudes and expectations impacting the incentive travel and motivational events industry. It will explore how the various industry challenges are impacting market growth for both buyers and suppliers and will provide leading indicators of future trends.
“The collaboration brings together three organizations with very different profiles and constituency groups - professional society for Incentive Travel professionals, foundation dedicated to the entire Incentive industry and corporate end-users - enriching the depth of perspectives and breadth of distribution and coverage. It also reduces the duplication of efforts in terms of survey collection and contribution and streamlines the way that the industry operates by bringing the three organizations to the same table, with the same objectives,“ commented Didier Scaillet, CIS, SITE CEO.
This consolidated research will be the definitive annual index of the state of the Incentive Travel Industry and its major trends. Key benefits of the study include:
- Provides necessary decision-making insights and trends for corporate meeting and incentive planners, third parties and suppliers of the Incentive Travel industry on an annual basis
- Based on a single unique, all-encompassing questionnaire avoiding cross-industry duplication and consistency
- Will be released early enough to coincide with the marketing and budgeting cycle of most organizations
- Promoted by an extensive go-to-market plan and sessions held at the various associations’ events as well as major trade shows
“For our members, corporate planners and the industry, the new study will provide one central, definitive point of information on incentive travel trends. It will also be supplemented by chapter feedback, adding depth to the research. We plan to release the report early enough in the year for it to be pro-actively used by Incentive Travel professionals, suppliers and buyers to use in developing their marketing and budget plans for the coming year,” Scaillet added.