MICE Veterans Tahira Endean and Jennifer Juergens
Join SITE & SITE Foundation Management Team
SITE and SITE Foundation are pleased to announce the addition of two MICE industry veterans to our management team. Tahira Endean, CMP, DES, CED has been named Head of Events starting immediately, and Jennifer Juergens will assume the role of Director Industry & Media Relations on January 1, 2019.
Tahira brings 360 degree event management experience to SITE, having worked as a PCO, planner and DMC during a career that has spanned three decades. Most recently she was Event Producer for the #BCTECH Summit during which time she authored and published her first book, Intentional Event Design: our Professional Opportunity. Tahira is an expert in EventTech, an in-demand speaker and brings a massive social media following to her new role with SITE. She is starting immediately, replacing Tina Gaccetta who has accepted a position as Vice-President, Marketing & Incentives for LegalShield.
“I’m honoured and humbled to be appointed Head of Events at SITE. It truly allows me to channel the experience I’ve accumulated over the years as an event professional,” Tahira commented. I look forward to helping SITE create truly transformational, motivational events that bring value and purpose to our members, our industry, the business world and society at large.”
Jennifer is well known to incentive travel professionals from her time as Senior Editor with Meetings & Conventions Magazine and Successful Meetings and decade long leadership as Editor-in-Chief at Incentive Magazine. More recently she has alternated freelancing for BizBash, Prevue and Meetings Today with her 3-year tenure as Manager of Convention Communications at Visit Orlando. Jennifer will assume the role, currently held by Julie Johnson, on January 1, 2019.
“I’ve been writing about SITE for decades and am privileged to be connected with many SITE members who contribute so generously as thought leaders to the Business Events / MICE industry,” said Jennifer. “I am excited to be joining the SITE Marketing & Communications team at this hugely exciting time in the organization’s evolution and look forward to continuing to help expand our reach and influence around the world.”
Incentive Travel is the fastest growing segment of MICE and this year SITE has reached the highest membership numbers of its 45 year history.
“Having industry professionals like Tahira and Jennifer join our management team is incontrovertible proof of our legacy, reputation and future direction. We are definitely in good hands and this strengthened team will ensure our continued growth and relevance into the future,” commented Didier Scaillet, CIS, CITP, CEO SITE & SITE Foundation.