Meet Samantha Nicastro, Head of Business Development, SITE & SITE Foundation

Headshot 2 (2).jpgA huge Giants fan, Sam has been New York based since she was a Dean’s List graduate from Dickinson College in 2011 with a degree in Business & Management.

She joined Questex Media straight from school and cut her teeth initially in the Luxury travel sector, where she discovered her talent for business development.

She joined the sales team at Grand Hyatt, New York and remained there for almost 4 years, becoming key account manager for financial & insurance clients like J.P. Morgan and MetLife.

She returned to Questex Media again in June 2016 as Business Development Director and worked on key Questex shows in the incentive and meeting sectors where she came in contact with SITE.

She has served on the SITE Northeast Board of Directors since 2018, helping increase membership numbers by 12% for the chapter.

In 2019, she served as the Vice President of Young Leaders and established a Young Leaders committee for the first time for the chapter.

She executed four stand-alone events and built a highly impactful CSR initiative that contributed to SITE Northeast winning the prestigious Chapter of the Year award. At the time of her appointment as Head of Business Development, she has been serving as Co-President of the SITE Northeast Board for 2020.

Sam is also Mom to a 4.5 month old baby girl named Ava.

She can be contacted at

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