Meet Carina Bauer, President, SITE Foundation and CEO, The IMEX Group

SITE Foundation is thrilled to welcome Carina Bauer as its president for 2020. Through her role as CEO of The IMEX Group, Carina is indeed an extremely well known Business Events personality but who’s the person behind the professional persona we all know so well? Here’s a short piece from The IMEX Group web portal that provides a lovely insight into Carina when she’s not in Frankfurt or Las Vegas:

Carina.jpgHaving graduated from Oxford University, UK, in Politics, Philosophy and Economics in 1998, Carina began her career in retail and catering, in the newly established GoodBean Coffee – a family owned chain of coffee shops located throughout the South of England. As Managing Director, Carina was in charge of the running of the business which grew to 13 stores in three years and was sold to a publicly listed company in December 2001.

An avid skier, Carina enjoyed a short break working in a ski resort in Italy, before entering the meetings industry in 2002 as the Marketing and Operations Director for IMEX in Frankfurt as part of the original launch team for the exhibition. 

Following the expansion of the IMEX brand into America in 2009, Carina was appointed CEO of the IMEX Group. In this role, Carina is responsible for all aspects of the business. 

Throughout her career, Carina has been an active member of the meetings industry. She was Chair of the Marketing Committee for MPI’s European Meetings & Events Conference, London (2008), has served on the Board of the MPI UK Chapter, the MPI International Multicultural Committee and on PCMA’s Global and Advocacy Taskforces. She is currently President Elect for the SITE International Foundation and serves on the AEO Council.

Carina lives on the south coast of the UK, near to the IMEX Group office in Brighton, called "London-by-the-Sea" for its cosmopolitan nature and youth culture.

She enjoys spending time with her family (she's a mother to two boys), and is a keen climber and skier, hitting the slopes with friends and family when she can.


- Mentor 2019 and 2020 for Fast Forward 15, the mentoring scheme for women in hospitality and events

- Winner of the Smart Women in Meetings Award 2018 and 2019

- One of the 25 Most Influential People in the Meetings Industry – Successful Meetings Magazine, 2015-2017

- One of the Top 25 Women in the Meetings Industry – M&C Magazine, 2015-2016

- Supplier of the Year: Industry Leader – Smart Meetings Magazine, 2017

- One of the 25 Most Influential People in the Incentive Industry - Northstar Meetings Group, 2018

- Winner of the Spirit of Collaboration Award, Timothy S Y Lam, Spirit of Hospitality Awards, 2018

- Winner, Inspirational Women Awards, ICCA 2018

Recent Stories
SITE Foundation Partners with Zeal Optics to Clean 500,000 ft ² Of Coastline
SITE Classic, live and in-person at The Del, raises over $235,000 for SITE Foundation’s research and education projects

SITE Germany’s Patrick Patridge publishes brand new book on incentive travel