Heading back to Italy for an update

Italy is, and has always been, amongst the top “motivational” destinations in the world for incentive travel, drawing incentive qualifiers in their droves from North America, Oceania, Asia, Latin America and the rest of Europe.

The devasting impact of the Coronavirus pandemic on Italy was a massive blow to Italy but also, on a symbolic level, to our industry as a whole. Italy on her knees as a once proud destination was a portent of our own challenges as an industry … 

That made the recent news an in-person gathering of SITE members and friends on the Terrace of NH Collection Roma Fori Imperiali all the sweeter.


SITE Italy President, Daniela Oddo said “Now it’s all about recovery and we wanted  to mark the moment by expressing our core beliefs as members and friends of SITE: only face to face, in-person events can truly inspire, empower and transform.”

SITE Past President, Annamaria Ruffini added “This is Italy today, ready again to take its place as one of the world’s most appealing destinations for truly motivational experiences".

The event was hosted at NH Collection Roma Fori Imperiali, right in the historic centre of Rome and was organised according to the latest health and safety protocols with a limited number of attendees and strictly by invitation only. Besides members of SITE and other industry colleagues and number of prominent journalists were I attendance.

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