Insights from SITE Foundation: Making the Business Case for Incentive Travel

The SITE Foundation is dedicated to providing value to members, sponsors, and the industry at-large through important education, data and research, including relevant and useful content – content that is tailored to the needs of our unique community of professionals.

As we move into the second half of 2016, the Foundation will be providing even more value through the release of additional content, critical research, trend analysis, thought leadership and case studies. The Participants Study India and 2016 SITE Index are underway, with valuable data from each of those being available in the coming months. In the meantime, we’ll be releasing insights from subject matter experts focusing on important industry topics such as safety and security, incentives vs. recognition, CSR & sustainability, engagement & culture and much more.

Businesses are under more and more pressure to justify spend, a fact that certainly applies to incentive travel programs. Of important relevance to our community is how to quantify a program’s value and return on investment. Learn more from Tina Weede, CRP, SITE Foundation vice president research & education and president, USMotivation about using ROI or ROO to make the business case for incentive travel.

Supporting case studies from our Crystal Award winners also showcase the benefits of measuring ROI:

In addition, SITE Foundation’s white paper titled Incentives Move Business - Incentive Travel:  The Smart Business Proposition provides valuable insights on showcasing why incentive travel works.

Stay tuned for more insights as we highlight this important topic.

Read Part II: Expanding the Concept of ROI


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