If you think you’re getting all you need at IMEX America come October in Las Vegas, then you’re missing out! Before Michael Butler of Brightspot started attending IMEX Frankfurt years back, he thought he could get all he needed in Las Vegas. However, attending the exhibition in Central Europe provides a unique opportunity to focus on what’s new and trending on the other side of the world. Do you know when and why to select Abu Dhabi over Dubai (or vice versa)? Have you heard of Dorint Hotels? Michael does, thanks to IMEX Frankfurt!