Global MICE Professionals from 40 Countries Came Together for
5th ACE of M.I.C.E Exhibition
Turkey has proven that it offers a great opportunity and inspiration to the congresses, meetings and events industry as the region’s most extensive B2B event, ACE of M.I.C.E. Exhibition by Turkish Airlines (AME) has completed it’s fifth edition where a high volume of business contacts were carried out in global MICE sector.
The exhibition took place on 21-23 February in Istanbul - the city where continents meet with a new motto, “Everything You Need For Your Meetings & Events Organization Is At ACE of M.I.C.E. Exhibition!” Thanks to 100,000 USD worth of global media coverage and the support of AME’s 170 sponsors and partners, 112 national and 57 international exhibitors from 33 destinations met with 15,872 professional visitors from 40 countries under one roof.
Congresses, meetings and event companies from Europe and Middle East countries, USA, Canada, Argentina, India, China and Russia made necessary negotiations in order to bring their global events to Turkey.
Istanbul and Turkey Has Great Potential in MICE Sector
Top officials opening ACE of M.I.C.E. at Istanbul Congress Center got this feeling and were showing a smile of confidence.
They included Volkan Ataman, President of Tourism Media Group and TETKID; Pervin Zeydanli Yalazan, General Manager of Istanbul Congress Center (ICC): Elif Balci Fisunolglu, ICCA Director for Europe; Mat Johnson, Founder of White Fox Consultancy, Corbin Ball; Founder of Corbin Ball & Co.; Valerio Festi, Founder of Festi Group, Halil Ibrahim Polat, Turkish Airlines President of Domestic Sales; Ismail Gultekin, Depurty Governer of Republic of Turkey Governship of Istanbul; Ziya Taskent, Assistant Undersecretary Republic of Turkey Ministry of Culture and Tourism.
In his speech, Mr. Ataman said "A total of 617 international hosted buyers came to ACE of M.I.C.E. believing that Turkey had a great potential. They will make 1,300 B2B meetings in a day, which means an average of 3.6 meetings per minute. We are very proud to organize Turkey's largest B2B event.”
The foreign speakers who are in the important points of the event and congress in the world came to talk with an 'I Love Turkey' banner. Festi Group Founder Valerio Festi, Event Technology Guru Corbin Ball and White Fox Consulting Founder Matthew Johnson stated in their speeches that they love Turkey and believe that it has very rich potential in the MICE sector.
Turkish Airlines President of Domestic Sales, Halil Ibrahim Polat explained that transportation in the event industry is indispensable and that they will support the sector with new flight networks.
Istanbul Deputy Governor Ismail Gültekin stated that, “Istanbul and Turkey are safe harbors for the global MICE industry, thus we mobilized all the facilities for the development of the MICE industry in Turkey.”
Deputy Undersecretary of the Ministry of Culture and Tourism Ziya Taskent stated in his speech that they will keep their tourism activities in all seasons in order to increase tourism income and will strive to further increase the MICE sector's achievement.
Professional Hosted Buyers From 40 Countries
Thanks to Turkish Airlines and 21 hard working buyer group coordinators, 617 MICE industry buyers, high-level decision-makers from 40 countries, connected with the exhibitors. According to the AME hosted buyer policy, 70% of buyers are renewed every year and AME 2018 successfully of hosted 3.896 B2B meetings three days in a row
Gala Dinner with the Contribution of the Republic Of Turkey Ministry Of Culture and Tourism
In the gala dinner at the Hilton Istanbul Bosphorus Hotel on February 21st, the opening day of the fair, hosted speakers, Hosted Buyers and press members took part in the protocol.
The official exhibition gala dinner held by the Ministry of Culture and Tourism started with Mr. Numan Kurtulmus's message and guests enjoyed the delicious food of the Hilton Istanbul Bosphorus Hotel, continuing their 'network' meetings all evening long.
The Most Glorious Party Of The Year: AMEzing PARTY
The valuable speakers, exhibitors, hosted buyers and the private press list experienced the “AMEzing Party” on the second day of the exhibition in a dome tent with magnificent 360 degree mapping. DJ and dance groups performed unforgettable shows set up in front of the Istanbul Congress Center.
Fascinating Sessions Under The Theme of “Creative Events and Event Technology”
Within the scope of the fair, 29 famous speakers from around the globe inspired the audience in 19 sessions held concurrently on two occasions for three days. Numerous seminars shed light on some interesting subjects relevant to the meeting and incentive industry.