Incentive Travel Exchange

ITE_logo.jpg23-26 April 2017
Delano Las Vegas
Las Vegas, NV, USA

At ITE the opportunities for networking and growing your incentive travel business, whether you are a supplier or a buyer, are vast and offer the best return on your investment. 

ITE provides suppliers the opportunity to meet with fully-vetted, high-performing meeting and incentive travel buyers over two days of pre-set meetings with buyers from key incentive purchasing sectors: corporate incentive buyers, incentive companies (full service and travel), and travel agencies.

The hosted buyer program gives premium meeting and incentive travel buyers the opportunity to maximize their time during two days of focused meetings with leading incentive travel suppliers while making lasting relationships with other industry colleagues. Apply to be a Hosted Buyer

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SITE Activites at ITE

Storytelling: A Sales Pro’s Most Powerful Sales Tool

Sunday, April 23rd, 3:30-4:30PM

J. Richards.jpgCatherine Jones Business Head Shot.jpgStories are universal in their use, appeal, and effectiveness—across cultures and across ages. In this course, participants will learn to craft and use compelling stories to sell incentive travel solutions to clients. Participants will learn to develop an audience profile to help tailor the story to the client, as well as components that comprise a compelling story to aid in development of the story. Finally, participants will consider positioning the story in a sales presentation and consider other sales opportunities where storytelling might be beneficial.


Catherine Jones, CITE, CMP, CMM, MBA, CEO, The Edventives Group

Catherine Jones is a seasoned incentive travel professional with over 20 years’ experience in the incentive industry as well as a Certified Incentive Travel Executive.  Catherine is the owner of a boutique incentive travel house, The Edventives Group where she develops custom turn key Incentive travel programs for corporations.  Previous to her career in incentive travel, Catherine attended Southern Methodist University in Dallas, Texas.  Catherine holds both a Master of Arts in History as well as a Master’s of Business Administration, also from Southern Methodist University.

Jonathan Richards, CISManager, Corporate Gifts NW, Mexico & Europe

Currently overseeing the Northwest US, Mexico and Europe for Maui Jim Sunglasses corporate gifts division, Jonathan is an experienced sales & marketing executive with an international background in the luxury hotels market place with both Hilton International and Starwood Hotels & Resorts in the UK, before joining Galactic Ltd, a full service meetings and incentive house in the USA.