Economic Impact Studies
Economic Significance of Meetings to the U.S. Economy
SITE joins 13 fellow members of the Convention Industry Council to release data on the Economic Significance of Meetings to the US Economy. An update to a 2009 study, new figures show significant increases in meeting participants, direct spending, tax contribution and job growth from 2009 to 2012.
Under the category of Incentive Meetings, over 67,000 motivational events and incentive travel programs were held in 2012 with over 9 million delegates. Compared to the 2009 study, the number of incentive programs remained constant while the number of delegates increased by almost 10%. Although incentive travel programs comprise the lowest percentage of all meeting types, the direct spend per delegate of $1,570 is the highest.
United Kingdom Economic Impact Study
SITE joins other industry partners in support of The UK Economic Impact Study led by the MPI Foundation. The study presents a milestone in the history of the UK meeting industry, calculating for the first time the sector’s value to the UK economy. It is, to date, the most comprehensive assessment of the economic impact of the industry on the British economy.
German Incentive & Motivational Travel Market
The SITE Foundation Board of Trustees and leaders of the SITE Germany Chapter announce the release of the 2010 Study of the German Incentive & Motivational Travel Market. Seen as one of the world’s leading source markets and destinations, Germany serves as a guidepost for an interconnected Europe.
The study looked at a diverse sample of industries and returned results from organizers who plan an average of 15 incentive programs a year. The report provides point-in-time-benchmarks specific to German incentive travel programs both domestic and outbound.
This study was conducted in celebration of SITE Germany’s 20th Anniversary in concert with the generous support of Berlin Convention Office, the German Convention Bureau, Munich Tourist Office, Cologne Tourist Office, tmf GmbH and Tourism Marketing & Public Relations.
Photo (from left to right): Project Chair, Dr. Patrick Patridge; Heike Mahmoud, Berlin Convention Office; Matthias Schultze, GCB German Convention Bureau and Stephanie Franke, Cologne Convention Bureau