SITE Foundation

Know the Trends, Know the Market

The results of the SITE Index 2017 will be shared at Smart Monday, 17 October at IMEX, as well as in an exclusive webinar on 17 November. 

The SITE Index - the authoritative analysis and forecast for the global incentive market - examined internal and external challenges to the industry and how these factors impact the stability and growth of our market, addressing behaviors of buyers and supplier partners, providing leading indicators for future trends. 

Save the date and register today to join us as we discuss the results.

SITE Index 2017 Webinar - Discuss the Results
Thursday, 17 November

10 - 11 a.m. CST

SITE Index 2017.pngSITE Index 2017: The Annual Analysis and Forecast for the Incentive Travel Industry

The SITE Foundation is proud to present: SITE Index 2017: The Annual Analysis and Forecast for the Incentive Travel Industry.

Read highlights of the results or explore the findings in-depth with our exclusive webinar, hosted by J.D. Power and SITE.  

Have questions? Email us at or call SITE Headquarters at +1.312.321.5148.

Key Findings

  • 60% of buyers report they plan to increase the number of people eligible for incentive travel awards in the next year.
  • Nearly half of all buyers say that budgets have increased.
  • Concerns around the state of the world economy have increased the importance of creating value, as 76% of sellers report working on greater creativity/innovated event design in order to increase value.
  • Despite general concerns of health and safety, buyers report the highest incidences of increased use of incentive travel to North America, the Caribbean and Western Europe destinations.
  • Only 23% of corporate buyers and 24% of third party suppliers “always” or “almost always” track return on investment (ROI). The primary reason given for not tracking ROI is a lack of requirement from management.
  • The majority of buyers (57%) think disintermediation in the travel industry has negatively impacted their company. This trend may be explained by the growing role of event technology in the purchasing process, with 54% of buyers reporting their use of event technology will increase in the next three years. 

Contact the SITE Foundation at for more information.

Thank you to our 2017 Sponsors:

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Click here for previous results