Making IT Personal

Rapid changes in technology have revolutionized how we all communicate - and when it comes to incentive travel, there's no exception. Today's technologies have introduced dozens of new ways to engage and connect with incentive travel participants before, during, and after an event. Whether you're looking to amplify an event through social media engagement, capture "wow moments" through photos, or collect data after a trip, technology is a critical tool for engaging with and learning more about your participants.

Kurt_Paben_2778_WEBSIZE.jpgKurt Paben, Past-President of the SITE Foundation Board of Trustees and President, Channel and Employee Loyalty for Aimia Inc. U.S., shares how technology and data can be used to maximize engagement.  Mobile apps, social media, photo-sharing and more offer opportunities to personalize the incentive travel experience. Learn what tools are available and how to maximize them to connect with and motivate participants.

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Make the Most of Your Technology

These resources from the SITE Foundation are a guide for using and maximizing technology when planning and executing your incentive travel program.

Crystal Awards Case Study: Meet Taiwan "Asia Super Team"

Each participant in Meet Taiwan’s “Asia Super Team” was required to submit a Taiwan Dream Itinerary using the contest’s customized Google Maps trip-planning website, which also provided details of Taiwan incentive travel resources.  Using social media to maximize the impact across boundaries five finalist teams were selected based on an online poll, winning the chance to take part in the 5-day/4-night incentive trip called the Taiwan Competition Tour. Learn more in their Crystal Award case study.

Resources

Cvent & Event Marketing Institute: Event Technology Engagement Study

Skift: Megatrends Reshaping Business Events in 2017

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