Site recently announced the publication of Better Business Results through Motivational Experiences and Incentive Travel. The book, sponsored by Travel Alberta and researched and authored by Krzysztof Celuch of Vistula University in Warsaw and Rob Davidson of the University of Greenwich in London, provides detailed analyses of 15 case-studies of incentive programs. Each case-study demonstrates the business power of motivational experiences as well as the creativity and ingenuity of the meetings and events industry professionals who design and deliver such trips. 

The incentive programs featured in the book took place within the past two years in a wide variety of destinations in Europe, Asia, Africa and North and South America; and they were commissioned by companies operating in a broad range of business sectors, some of which, such as BlackBerry, Dulux and Fuji Xerox, are household names. All of the case-studies provide detailed analysis of the client companies’ reasons for using motivational events and incentive travel as a management tool, and evidence of how these experiences contribute directly to the companies’ competitiveness and profitability in the marketplace. 

The convincing examples of incentive trips and the powerful testimonials of the client companies in this book can be used to persuade customers and potential customers of the important role played by such events in giving them a more competitive edge in today’s challenging economic climate. 

Purchase today!

Hard copy (paperback)
$20 USD + shipping & handling

PDF Donwload
$10 USD

Click here to download the PDF order form and submit to Site@siteglobal.com .  We will send you your download link or ship your book with your confirmed details (we will quote shipping based on your location).

All 2011 Site members may recieve a complimentary downloadable copy - e-mail us at Site@siteglobal.com and we will send you a link to downlaod the file.