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The Need
for Data

“As a small business owner, I understand how valuable capturing data is and believe that it is vital in making solid business decisions.  The research that Site does provides the industry with critical insights that we could not otherwise receive.” - Nicole Marsh, CMP, DMCP, President & CEO, The Arrangers, a DMC Network Company



 
German Study

 

 


Site International Foundation Research

·          The Participants' Viewpoint of Incentive Travel  
The Convergence of Incentive Travel and Meeting Planning Activities 
German Incentive & Motivational Travel Market

          The Participants' Viewpoint of Incentive Travel
The Site International Foundation an the Incentive Travel Council has released part one of its study the Participant Viewpoint of Incentive Travel.  Both organizations represent the belief that business performance can be positively impacted through the utilization of reward and recognition programs that employ motivational experiences and incentive travel initiatives. The purpose of the study was to seek a deeper understanding of what makes a program meaningful, motivational and memorable to the participant who is working to earn the award.

Part One: MEANINGFUL


 
The Convergence of Incentive Travel and Meeting Planning Activities
The Site International Foundation and the MPI Foundation have cooperated in a study to determine the degree, if any, of convergence is taking place between incentive travel and meeting planning. Preliminary findings from this new research were released as a part of a joint press event that took place during IMEX America week.  Utilizing combined databases of the Site Index panel, the MPI Business Barometer panel and database of in-house corporate planners the world over were asked to comment on how their respective roles as either meeting planners or incentive program planners was changing or potentially overlapping.  Full study details can be downloaded below.

 

      
German Incentive & Motivational Travel Market

The Site International Foundation Board of Trustees and leaders of the Site Germany Chapter announce the release of the 2010 Study of the German Incentive & Motivational Travel Market. Seen as one of the world’s leading source markets and destinations, Germany serves as a guidepost for an interconnected Europe.

The study looked at a diverse sample of industries and returned results from organizers who plan an average of 15 incentive programs a year. The report provides point-in-time-benchmarks specific to German incentive travel programs both domestic and outbound.

Download the 2010 Study >> (pdf)

Read the press release >>

This study was conducted in celebration of Site Germany’s 20th Anniversary in concert with the generous support of Berlin Convention Office, the German Convention Bureau, Munich Tourist Office, Cologne Tourist Office, tmf GmbH and Tourism Marketing & Public Relations.


Photo (from left to right): Project Chair, Dr. Patrick Patridge; Heike Mahmoud, Berlin Convention Office; Matthias Schultze, GCB German Convention Bureau and Stephanie Franke, Cologne Convention Bureau


Research Projects

The Research Committee of the Site International Foundation operates under three guiding principles:

  • Seek the establishment of partnerships with organizations similar to the Site Foundation and dealing in specific areas of research that affect the incentive travel model;
  • Develop a database of relevant secondary research in the area of incentive travel;
  • Examin of topics for outcome-oriented research that address the defined needs of Site members as requested by them.

Do you have a suggestion for the research committee?  Contact us at site@siteglobal.com.

Learn about The Site Index here. >>

 

“As a small business owner, I understand how valuable capturing data is and believe that it is vital in making solid business decisions.  The research that Site does provides the industry with critical insights that we could not otherwise receive.” - Nicole Marsh, CMP, DMCP, President & CEO, The Arrangers, a DMC Network Company



Unleashing human potential through extraordinary motivational experiences