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 Site International Foundation Announces German Market Study

The Site International Foundation Board of Trustees is pleased to announce a new research initiative: the 2010 Study of the German Motivational Experiences Travel Market.  In harmony with the mission of the Foundation, this study will focus specifically on buyer perspectives and behaviors of the motivational experiences and incentive travel market for Germany.  The findings will provide benchmarks for the German domestic and outbound market, identifying notable trends and observations.  

The Project Leader for the research is Dr. Patrick Partridge, Vice President of the Site Germany Chapter.  The study is being executed in concert with the generous support of Berlin Convention Office, the German Convention Bureau, Munich Tourist Office, Cologne Tourist Office and Travel Marketing Factory GmbH.  This research also serves as a critical part of the Site Germany Chapter’s twentieth anniversary commemorative activities. 

The release date for this initiative is fall 2010.


Pictured (from left): Brenda Anderson, CEO Site Global; Heike Mahmoud, Director Conventions, Berlin Convention Office, Stephanie Franke, Director, Cologne Convention Bureau; Dr. Patrick Patridge, Owner Tourism Marketing & Public Relations; Faye Beauchine, Chair Site International Foundation; Johanna Fischer, Owner & Managing Director, tmf GmbH and Linda Baumgartner, Director Incentives & Events, Munich Tourist Office



Research Projects

The Research Committee of the Site International Foundation is currently involved in the following areas of research:

  • The establishment of partnerships with organizations similar to the Site Foundation and dealing in specific areas of research that affect the incentive travel model;
  • The development of a database of relevant secondary research in the area of incentive travel;
  • Examination of topics for outcome-oriented research that address the defined needs of Site members as requested by them.

Do you have a suggestion for the research committee?  Contact us at site@siteglobal.com.

Learn about The Site Index here. >>

“As a small business owner, I understand how valuable capturing data is and believe that it is vital in making solid business decisions.  The research that Site does provides the industry with critical insights that we could not otherwise receive.” - Nicole Marsh, CMP, DMCP, President & CEO, The Arrangers, a DMC Network Company



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