Motivation @ Work
Business Results as a Result of Unleashing Human Potential
Track: Motivation @ Work
Speaker: David Sand, CEO, Uwin Iwin Incentives
The presentation will give the audience an insight in to the variety of business results that can be addressed by perfromance improvement innitiatives. It will give an understanding of what corporate customers are looking for and ideas of how value can be added. Examine the realm of unleashing human potential, what that means, some theoretical models, some practical experiences and case studies results.
Learning Objectives
- Business applications for performance improvement
- Corporate customer requirements & new technologies used
- Practical power of recognition and reward
Making the Case for Productivity in Incentive Travel
Track: Motivation @ Work
Speaker: Frank Haas, Interim Assistant Dean, School of Travel Industry Management, University of Hawai‘i at Mānoa
The recent global economic downturn has highlighted a longstanding challenge for the incentive travel market: concerns among senior management about productivity and accountability related to motivational experiences. Recent headlines in the United States chastised companies like AIG Insurance for incentive events. This session examines a program developed by the Hawai‘i Tourism Authority (HTA) to reach senior management and decision makers in media in 2003-2004.
Learning Objectives:
- Discuss how the motivational experience industry can respond to questions about a destination’s compatibility with business productivity.
- Review research from the program that measured pre- and post-campaign attitudes toward Hawai‘i as a business destination, with positive results.
- Consider the case to proactively address a barrier facing travel associations and destinations to create a marketing program to convince decision makers that incentive travel is a productive investment.
Benchmark for Excellence: Case Studies from Motivational Meetings
Track: Motivation @ Work
Moderator: Alejandro Verzoub, President, AV Business & Communication
In today’s economy, knowledge sharing amongst the Site International Conference attendees is key. Hear from past Crystal Award recipients and learn why their meetings were true success stories and how receiving a Site Crystal Award affected how they go to market as strategic partners for business results. Apply the ideas from this panel discussion to your own proposals and programs to get the results that matter.
The Psychological Consequences of Money
Track: Motivation @ Work
Speaker: Kathleen Vohs, McKnight Presidential Professor, Carlson School of Management, University of Minnesota
Money plays a significant role in people’s lives and yet little attention has been given to the psychological underpinnings of money. This session will walk through the results of a number of studies and provide interpretation on how they support the theory of travel as a key motivator and the importance of the programs the incentive travel industry puts on.
Learning Objectives:
- Review and discuss whether or to what extent the concept of money was activated in participants’ minds using methods that minimized participants’ conscious awareness of the money cues.
- Review and discuss more than 20 experiments that have found significant changes in responding after being reminded of money. On the one hand, participants reminded of money were less helpful than were participants not reminded of money, and they also preferred solitary activities and less physical intimacy. On the other hand, reminders of money prompted participants to work harder on challenging tasks and led to desires to take on more work as compared to participants not reminded of money.
- Review and discuss new work showing that being reminded of money made painful experiences (putting one's hand in hot water; being socially rejected) less painful. In short, even subtle reminders of money elicit big changes human experience and behavior.
Business Intelligence
Thriving on Turbulence: Hyper-Competitive Environments
Track: Business Intelligence
Speaker: Dr. Ryan R. Peterson, PhD, MSc., Dean, University of Aruba, Hospitality & Tourism Management Studies
Dr. Peterson explores and explains the new principles and practices of high-performing companies and enterprises in hyper-competitive environments. Faced with strategic uncertainties and ambiguities of an unpredictably unfolding economy, successful companies develop a portfolio of strategic assets and capabilities to break through traditional business boundaries, and develop 'new tricks' of the trade. The presentation focuses on the key competences and strategic capabilities for thriving on turbulence, and overcoming a culture of complacency and business inertia, i.e., teaching an old dog new tricks.
Learning Objectives
- Discover the key macro and micro trends defining a new hyper-competitive and uniquely different business environment.
- Establish how and why hyper-competitive environments pose new risks and unique opportunities for business.
- Learn what the strategic assets and capabilities are for thriving on turbulence in a hyper-competitive environment and sustaining competitiveness.
The Motivational Value of Brands
Track: Business Intelligence
Speakers: Liana Dinghile, Dragon Rouge
David Hornby
Brands are powerful tools that provide a significant, measurable return on investment. In this interactive workshop, learn why selling better the benefit of motivational experiences contributes to the brand performance of the companies that embrace them.
Learning Objectives
- Highlight how brands can be valuable motivational drivers and how motivated people in turn improve the overall performance of brands (more than ever in harder times)
- Unearth some current examples of best practice and new thinking to illustrate our observations
- “Health check' attendees and provide insights that they can directly apply to their own businesses
Exceptional Service, Exceptional Quality
Track: Business Intelligence
Speaker: John Tschohl, President, Service Quality Institute
Exceptional Service will help you rapidly grow your business through a service strategy. Customers are more demanding. Speed, service, price and service recovery will help you keep customers and generate more loyal customers. Good service or OK service will not help you dominate the market with a brand that WOWs the customer. Learn how to drive a service strategy, train your entire staff on the art of customer service with a service culture that changes attitudes and behaviors of your staff. Understand how customer service role models have used Exceptional Service to build powerful brands. Are you in the service business or travel and incentive business? Southwest Airlines knows they are first a customer service company but just happen to be an airline. Are you a role model for service? Do your employees walk the talk? In this session, learn how to use Exceptional Service to crush your competition.
Learning Objectives
- Learn how to use Exceptional Service to Wow the customer and keep them loyal to your firm.
- Master Service Recovery so you can take an unhappy customer from Hell to Heaven in 60 seconds
- Master the service strategy so you can gain market share and crush your competition
Impact of the Great Recession on the Meetings and Incentive Industry Ecosystem and Future Outcomes
Track: Business Intelligence
Speaker: Tim Brooks, Founder / Developer, Meeting Trader LLC
Everyone has of course felt the economic impact of the 2008-2010 recession, but how does it compare to previous downturns? How is it different, and what were the causes? What is the comparative status of depth and severity of the recession in Europe, Asia/Pacific, Latin America, and North America? Most importantly, when will it end and what will recovery look like? What are the leading and coincident indicators of recovery for the meetings and incentive industry? Sources for status and projections will be extensive, including Federal Reserve, independent economic analyses from respected Asian, European, Latin American, and North American economists, Hotel Benchmark/Smith Travel Research, and other open sources.
Learning Objectives:
- Discuss the structural changes to the meetings industry due to Suppliers' and Buyers' reactions to the Recession. What has worked and what has been unsuccessful in retaining or growing business?
- Examine how Buying, Selling, Planning, and Operating groups has changed due to the Recession and which changes will stick.
- Discuss what changes we would have made to our business planning in 2006-2007 if we had known about all of the consequences of Recession of 2008-2010 that were imminent.
Professional Savvy
The Art of Smarter E-Mail: How to Turn Every Message into Efficient, Productive Work
Track: Professional Savvy
Speaker: Margaret McDonald, President, Smart People Communications
E-mail is a way of life around the office, but a quick look at the average inbox suggests we don't know how to use it well and the trend is going from bad to worse. This session shows how to turn that trend around by focusing on the daily messages that masquerade as real effort yet suck up time and get too little done. Participants will learn how to make sense quickly and get information fast; boost their reputation for intelligent communication and efficient, productive work; and stop wasting their co-workers', partners' and clients' time.
Learning Objectives
- Share information faster
- Gain a reputation for intelligence & professionalism
- Improve productivity & efficiency
Strategic Business Planning That Works
Track: Professional Savvy
Speaker: Thomas Hudgin, President, Wilmington Quality Associates
Setting individual and company goals are critical elements to success in today s challenging economy. This presentation discusses why some don't bother with strategic planning and why they ultimately lose ground to the competition. Topics include the objectives in strategic planning, setting realistic goals, quarterly reviews to stay on track, and a ''boiler plate'' strategic plan given to attendees that can be adapted to any business operation and be effective. A step by step strategic plan format is explained with examples to address all the key issues that should be explored in putting together an on-site plan that works.
Learning Objectives
- Setting individual and company goals, short and long term, are essential for long term survival.
- It is critical to know what your competitors are doing and what they might do next.
- Be very much aware that if your business is successful, the competition is watching and is going to figure out quickly how they can beat you. You must keep improving.
Maintaining Strong Global Connections in Times of Uncertainty
Track: Professional Savvy
Speaker: Janaki Severy, Managing Dynamics LLC
This talk provides an understanding of how change affects business and the clients you are working with undergoing financial, global and strategic challenges. You will learn how to break through the 4 phases of resistance that organizations go through during transition and crisis, which causes a kind of business “shut down”. After this session you will know how to position your business in such a way that your global connections see you as offering consulting solutions and desired partnership. You will learn how to use rapport, gain realistic influence and create a position of strength for your organization and those you partner with globally. You will learn how to think creatively for both your organization and your global partners.
Learning Objectives
- Understand the 4 stages of transition and how to work with them
- Understand the 4 phases of resistance and how to work with them
- Be able to positively influence your global partners decisions
- Be able to position business partnership ideas as beneficial for all
- Use appropriate language regarding crisis to assist the global partner to see options
- Be able to position yourself and your organization as compassionate and informed
Social Media Victories – Real Businesses, Real Campaigns, Real Results
Track: Professional Savvy
Speaker: Patrick Schwerdtfeger, Author & Speaker, Tactical Execution
This powerful one-of-a-kind program analyzes specific tactics used by actual companies in real life situations. Patrick presents successful case studies where organizations have leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness. No other session will deliver more exciting and proven marketing strategies than Social Media Victories.
Learning Objectives
- Introduction – Understanding Social Media
- Twitter – Participate in the Conversation
- LinkedIn – Communicate with Precision
- Facebook – Engage Your Community
- YouTube – Leverage Rich Media
- Conclusion – Demonstrate Your Expertise