NEWS RELEASE
9 August 2010
IMEX 2010 post-show survey
buyers prove their spending power

More than 1000 hosted buyers responded to the IMEX 2010 post-show survey and results show that the award-winning trade show continues to deliver on its promise of high quality exhibitors, outstanding networking and education and, above all, abundant business opportunities.

With the majority of buyers (79 per cent) spending over 12 hours on the show floor and nearly a quarter over 16 hours; meetings at IMEX continued to generate the highest possible levels of business between buyers and exhibitors. Survey results showed that hosted buyers placed orders of USD 450 million with exhibitors during the exhibition and expect to place over USD 2.2 billion of business with IMEX exhibitors in the coming 12 months - an increase of over 20 per cent on last year's estimates. 40 per cent of IMEX hosted buyers confirmed in a separate survey that they have budgets in excess of USD 1 million per year. Over one quarter of respondents said that up to 40 per cent of their meetings at the show were with new companies they had not previously done business with.

IMEX's unique suite of online tools has proven to have a significant impact on the value of the show for both exhibitors and buyers, with 87 per cent of buyers rating the online diary in particular as 'extremely or very useful' and 73 per cent of exhibitors agreeing that the website tools significantly or somewhat improved their business performance at the exhibition. This resulted in a total of 57,000 business appointments made between buyers and exhibitors before and during IMEX in Frankfurt. The number of diary messages exchanged before and during IMEX also increased by 9 per cent to over 12,000. 

IMEX America: 11 – 13 October 2011, Sands Expo, Las Vegas
America’s new worldwide exhibition for incentive travel, meetings and events is a unique model of tradeshow - characterized by an uncompromising focus on business, the largest hosted buyer program in North America and industry-wide collaboration; plus an unrivalled educational and industry advocacy program. IMEX America is a Strategic Partner of MPI and is endorsed by Site. A broad coalition of industry support includes DMAI, ASAE, PCMA and ICCA.

"Site is thrilled to be holding our International Conference immediately following the show. What a great way to add value to attendees during a time when the demand for ROI is paramount."
Brenda Anderson, CEO, Site

IMEX America will welcome 2,000 American and international hosted buyers and thousands of trade attendees representing the association, corporate and agency markets. 

Be inspired, make great contacts, do more business. Don’t miss IMEX America 2011.
www.imexamerica.com

IMEX was packed with activities for Site members.  Following are highlights from the 2010 event: 

Site Nite Europe welcomed professionals from 38 countries to the Frankfurt InterContinental in celebration and support of the Site International Foundation. Site Nite Europe was coordinated under the leadership of Committee Chair Roger Tondeur, President, MCI Group Holding S.A. The Site International Foundation thanks Site Nite Europe’s partners: Headline level Abu Dhabi Tourism Authority, Diamond level InterContinental Hotels Group and Jade level IMEX for their generous support. (See the Site Nite photo gallery)

Site International Foundation leaders shared valuable insights into the motivational events industry and how the Site Index can help you make business decisions. Watch the video here.

The inaugural Site Master Motivator Award was presented to Laurie Sprouse, CITE, CMP, DMCP at the IMEX Gala night. Laurie consistently inspires her colleagues to strive toward greater excellence and is a testament to how one person can affect change. Read more >>

The Site Member Reception was a great time for members to connect and get caught up. Pictured to the left are members from Kenya.

The Site Study of the German Motivational Events/Incentive Travel Market was announced by the Site International Foundation. The Project Leader for the research is Dr. Patrick Partridge, President of the Site Germany Chapter. The study is being executed in concert with the generous support of Berlin Convention Office, the German Convention Bureau, Munich Tourist Office, Cologne Tourist Office and Travel Marketing Factory GmbH. The release date for this initiative is fall 2010.

Site Young Leaders met up at a reception and the Site Young Leaders Education Panel: Paths to Success and Site Index: Insights into the Motivational Events and Incentive Travel Industry.  They also promoted the Young Leader conferences taking place this fall.

Site International Foundation presented the education session Site Index: Insights into the Motivational Events and Incentive Travel Industry. Thank you panelists Carole Poillerat, Global category Leader – Conferences, ISMO, Astra Zeneca; Luca Favette, Senior Director, Global Events, EMEA + India, SAP SA; and Stephen Powell Senior Vice President, Worldwide Sales and moderator Fay Beauchine, CITE, President, Engagement and Events, Carlson Marketing. 

Site Chapter Leaders met and were hosted to a lunch by Visit London, one of Site’s strategic partners.  Site Germany and Site Mexico celebrated their 20th Anniversaries.  To see the Site Germany celebration click here.

Thank you to everyone who invested energy in the above activities. Site’s volunteer community drives this organization and we thank you.

Messe Frankfurt, Germany
The essential worldwide exhibition for meetings & incentive travel.

With global business experiencing unprecedented change, IMEX is the show that exceeds your expectations every time. Three vital days where you’ll meet more top people in the global industry than anywhere else. Where new contacts, new ideas and new strategies will provide the tools and business you need to thrive in today’s business climate.

IMEX is the only global exhibition to combine an international hosted buyer program with thousands of buyers from the German outbound market. The 3,500 exhibitors from across the globe include national & regional tourist offices, convention & visitor bureau, hotel groups, conference centres, cruise lines, airlines, destination management companies and more.

“In a word, IMEX has been fabulous - visitors are deadly serious about doing business, meaning that no time is wasted. It’s been fun too.” Martin Sirk, ICCA

Be inspired. Make great contacts. Do more business. Don’t miss IMEX 2011.

Over 8,900 visitors. 3,700 international hosted buyers. 4,300 German buyers.
3,500 exhibitors. 157 countries.

 www.imex-frankfurt.com.