The Site International Foundation is pleased to present the recently released Site Index: Focus on the Measurement White Paper which revisited the changes and movements in both perception and prediction of Return on Investment (ROI) and Return on Objectives (ROO) in the motivational events industry.

Observations

The survey revealed a significant year over year increase in respondents who reported that their organizations or clients use measurement ‘almost all the time’ or’ always’, moving the numbers from 8.1% in 2010 to 24.7% in 2011. When asked about the most important element to measure, buyers and providers ranked determining the true return on investment for incentive programs and Information regarding adherence to the program budget as significant.

Read the report here >> (pdf)

Read the press release >>

The Site International Foundation is pleased to announce the findings of the latest Site Index survey: Destination Management Companies.

Observations

 This Site Index is an in-depth look at Destination Management Companies (DMCs). This data indicates that some friction exists in how Users view Planners and DMCs in what seems to be the growing Do-It-Yourself world. Moreover, this friction could continue to grow.

Read the results here >> (pdf)

For more detail on the Destination Management Company survey, download the written report.

As part of the ongoing Site Index research initiative, the Site International Foundation published its Focus on Program Content study. The report investigated the elements and design of motivational programs as determined by planners, users and destinations.

Observations

The Focus on Program Content study shows that itinerary concerns are being recognized among the most important factors in developing program content, which affirms the need to identify the right mix of what motivates and rewards a particular group. The study indicated that less than 37% of programs incorporate a business aspect, but that rate is expected to rise.

Read the results here >> (pdf)

As part of its ongoing Site Index research initiative, The Site International Foundation released its Focus on Destination Selection study. The report reviewed the key factors that determine which locations are selected as rewards for performance in motivational marketing programs.

Observations

The report identified the top three up-and-coming destinations as Africa, Hawaii and China. While budgets are on the rise, many respondents are choosing to stay closer to home, limiting travel time to between three and nine hours. Many respondents reported a decrease in the use of international travel because of the economy. While some mentioned that budgets are increasing, there are still many economic concerns among users. A number of respondents also gave “perception” as a reason for not traveling internationally.

Read the results here >> (pdf)

Read the press release >>

The Site International Foundation is proud to present the first Site Index: Annual Survey results. Designed to both compile data for immediate use and to serve as a baseline for future comparison of industry performance and trends, a variety of industry forecasts and trends were studied.

Observations

The study findings reinforced the concept that motivational travel incentives as extrinsic motivators continue to be more desirable than other forms of rewards directly linked to measureable business results. The findings continue to demonstrate a high expectation that the requirement for measurement will increase in both the short and long term. As originally reported in the Site Index: Focus on Measurement of ROI/ROO, motivational events professionals will need to clearly communicate to clients and management both the expected return from their investment and how this return will be clearly measured.

Read the results here >> (pdf)

Read the press release >>

The Site International Foundation is pleased to present the recently released Site Index: Focus on the Measurement of ROI/ROO study which addressed the application of Return on Investment (ROI) and Return on Objectives (ROO) in the motivational events industry.

Observations

The Site Index survey verified that hard measures (increased sales, profitability and growth of market share) receive more emphasis than soft but also important measures (such as commitment, loyalty and trust). What this does is show that we understand what is going on in the market is deeper than sales. The softer measures do matter, just not as much as the harder measures. Seventy-five percent of respondents confirmed that the number of programs for which ROI/ROO is measured will increase in the next three to five years. Providers and users of these programs must clearly communicate to management not only the expected return from spending, but how this return will be measured.

Read the results here >> (pdf)

The Site International Foundation is proud to present the Site Index: Focus on Technology study findings.

Observations

The report reveals technology usage and viewpoints in the motivational events industry today as it relates to business operations, motivational programs and online resources. Over 91% of respondents report it is 'important' or 'somewhat important' when asked about a company's available technology when selecting partners. Only 12.5% participants are planning ahead for their technology needs, while 28% reported they want more technology but are restrained by lack of funding.

Read the results here >> (pdf)

The Site International Foundation is pleased to announce the findings of the first Site Index survey: Focus on the Economy. 

Observations

This survey clearly shows the impact of the current recession on both buyers and providers of motivational events. Fully 76% are experiencing a decrease in usage. Interestingly, the majority of respondents believe that the most salient factor in reductions is that of perception. The adverse publicity received by U.S. companies who accepted government support but then held lavish programs coupled with condemnation of their programs by major public figures contributed to the greatest decline in the motivational events industry in memory.

Read the results here >> (pdf)