The Site International Foundation is proud to present the first Site Index: Annual Survey results. Designed to both compile data for immediate use and to serve as a baseline for future comparison of industry performance and trends, a variety of industry forecasts and trends were studied.

Observations

The study findings reinforced the concept that motivational travel incentives as extrinsic motivators continue to be more desirable than other forms of rewards directly linked to measureable business results. The findings continue to demonstrate a high expectation that the requirement for measurement will increase in both the short and long term. As originally reported in the Site Index: Focus on Measurement of ROI/ROO, motivational events professionals will need to clearly communicate to clients and management both the expected return from their investment and how this return will be clearly measured.

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The Site International Foundation is pleased to present the recently released Site Index: Focus on the Measurement of ROI/ROO study which addressed the application of Return on Investment (ROI) and Return on Objectives (ROO) in the motivational events industry.

Observations

The Site Index survey verified that hard measures (increased sales, profitability and growth of market share) receive more emphasis than soft but also important measures (such as commitment, loyalty and trust). What this does is show that we understand what is going on in the market is deeper than sales. The softer measures do matter, just not as much as the harder measures. Seventy-five percent of respondents confirmed that the number of programs for which ROI/ROO is measured will increase in the next three to five years. Providers and users of these programs must clearly communicate to management not only the expected return from spending, but how this return will be measured.

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The Site International Foundation is proud to present the Site Index: Focus on Technology study findings.

Observations

The report reveals technology usage and viewpoints in the motivational events industry today as it relates to business operations, motivational programs and online resources. Over 91% of respondents report it is 'important' or 'somewhat important' when asked about a company's available technology when selecting partners. Only 12.5% participants are planning ahead for their technology needs, while 28% reported they want more technology but are restrained by lack of funding.

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The Site International Foundation is pleased to announce the findings of the first Site Index survey: Focus on the Economy. 

Observations

This survey clearly shows the impact of the current recession on both buyers and providers of motivational events. Fully 76% are experiencing a decrease in usage. Interestingly, the majority of respondents believe that the most salient factor in reductions is that of perception. The adverse publicity received by U.S. companies who accepted government support but then held lavish programs coupled with condemnation of their programs by major public figures contributed to the greatest decline in the motivational events industry in memory.

Read the results here >> (pdf)